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The View from the Bridge
To order this title, and for more information, click here
Edited By
Dr Jonathan Reynolds, Director, Institute of Retail Management, Templeton College, and Fellow in Retailing, Said Business School, University of Oxford.
Christine Cuthbertson, Senior Research Associate at Templeton College and Editor, European Retail Digest, UK.
Description
The book is made distinctive by the presentation of practitioner insight allied with academic underpinning to create a powerful new framework
of unusual breadth and depth. The book communicates contemporary retail thought from the perspectives of both senior international retailers
and expert observers.
It is structured around four sections:
* Section I : retailing in an international context
* Section II: chapters
from faculty at Templeton College in Oxford outlining the key issues with review questions, discussion topics, assignments and further
reading.
* Section III : A unique series of in depth interviews with senior executives in the world's major retailers conducted by the
Oxford Institute of Retail Management. Each case is backed up by company and sector information to demonstrate the changing retail and
global environment.
* Section IV: A summary and overview with further exercises assignments and recommended reading.The book is an innovative
and highly effective new text for both students and executives needing to understand the complexities of the latest global developments
and thinking.
Audience
Senior undergraduates choosing retail as an option; MBAs executives courses and CIM members.
Contents
Part one: Introduction to retail strategy; Part two: Strategic issues in retailing - Retail marketing and the changing consumer; Retail
supply chain collaboration; Planning for retail and the assessment of public policies towards retailing; Internationalisation; Retail
financial perspectives; Human resource; Prospects for electronic commerce; Analysis of international trends in retailing; Part three:
The view from the bridges - Cases involving: Metro, Boots, WalMart, Auchan, Tesco, SOK, Kingfisher, HMV Media, GB, Haburi.com, Body Shop,
Legoland Parks, Vitago.com, CentrO, Next, KarstadtQuelle; Part four: Exercises in retail strategy.
| Bibliographic details |
Paperback, 376 pages, publication date: OCT-2003
ISBN-13: 978-0-7506-5696-2
ISBN-10: 0-7506-5696-4
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 48.95
USD 53.95
GBP 34.99
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076/735
Last update: 30 Nov 2009
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