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| CROSS-CULTURAL BEHAVIOUR IN TOURISM
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concepts and analysis
To order this title, and for more information, click here
By
Yvette Reisinger, PhD, Associate Professor at the School of Tourism and Hospitality Management, Temple University, Philadelphia, USA
Lindsay Turner, Professor, Head of School of Applied Economics, Victoria University, Melbourne, Australia
Description
Cross-Cultural Behaviour in Tourism: Concepts and Analysis is important reading for those in the following areas of industry:
* Tourism: illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat
visitation
* Marketing: provides an understanding of the cultural background of a destination that is vital when formulating successful
marketing strategies
* Management: provides valuable examples on how cultures influence tourist behaviour and decision-making, helping
managers to develop cross-cultural skills and deal with tourists from diverse cultural backgrounds
Tourism is a service industry
where people from different nationalities meet. In today's international marketplace it is imperative that those in the industry understand
the influence of national cultures on their consumers in order to compete successfully for a market share.
The book is accompanied
by online resources which can be found at http://www.elsevierdirect.com/companion.jsp?ISBN=9780750656689 These resources include an account
of Hypothesis Testing, together with a detailed glossary and a comprehensive reference list of relevant materials.
Audience
Final year tourism degree students, tourism masters and PhD students, faculty libraries, some practitioners and tourism managers.
Contents
Preface; Introduction; Concepts of cross cultural behaviour in tourism: Culture; Social contact; Values; Rules of social interaction;
Perception; Satisfaction; Methods for cross cultural analysis in tourism; Principal components and factor analysis for cross cultural
analysis; Structural equation modelling for cross cultural analysis; Applications of cultural analysis in tourism: Cultural analysis:
marketing and management implications: Conclusions; Index
| Bibliographic details |
Paperback, 368 pages, publication date: NOV-2002
ISBN-13: 978-0-7506-5668-9
ISBN-10: 0-7506-5668-9
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 50.95
USD 57.95
GBP 36.99
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076/718
Last update: 22 Sep 2009
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