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| BUSINESS STRATEGY
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To order this title, and for more information, click here
Second Edition
By
David Campbell, Senior Lecturer in Strategic Management, Newcastle Business School
George Stonehouse, Principal Lecturer in Strategic Management, Newcastle Business School
Bill Houston, Senior Lecturer in Strategic Management, Newcastle Business School
Description
'Business Strategy: an introduction' is an accessible textbook that provides a straightforward guide for those with little or no knowledge
of the subject. It presents complex issues and concepts in a clear and compact manner, so that readers gain a clear understanding of
the topics addressed.
The following features are included:
* A comprehensive introduction to the subjects of business strategy and
strategic management
* Complex issues explained in a straightforward way for students new to this topic
* Student friendly learning features
throughout
* Case studies of varying lengths with questions included for assignment and seminar work
* A discussion of both traditional
theory and the most recent research in the field
This second edition features new and updated case studies as well as more depth having
been added to the material in the book. New chapters on business ethics, types and levels of strategy, and how to use case studies have
been incorporated. A range of pedagogical features such as learning objectives, review and discussion questions, chapter summaries and
further reading are included in the text resulting in it being a user-friendly, definitive guide for those new to the subject.
A web-based
Tutor Resource Site accompanies the book.
Audience
Undergraduate students on business degrees; Professional students studying a module on strategy in HRM, Markeing, Accountancy, CIMA and HND courses.
Contents
Key concept index; Acknowledgements; An introduction to the strategic process - Strategy and strategic objectives; Internal analysis -
The business organization: competences and activities; Human resources and culture; Financial analysis and performance indicators; Products
and markets; External analysis - Analysis of the macroenvironment; Analysis of the competitive environment; Strategies: core competence,
generic and hybrid strategies; Strategic implementation and management - Evaluation and selection of strategies; Strategic implementation;
Strategic development; Quality, operations, performance and benchmarking; International and global strategies; Social responsibility
and business ethics; Strategic management: present and future trends; The case studies and scenarios; Glossary; Index.
| Bibliographic details |
Paperback, 475 pages, publication date: JUL-2002
ISBN-13: 978-0-7506-5569-9
ISBN-10: 0-7506-5569-0
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 51.95
USD 57.95
GBP 36.99
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076/731
Last update: 4 Sep 2009
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