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| CYBERMARKETING
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How to Use the Internet to Market Your Goods and Services
To order this title, and for more information, click here
Second Edition
By
Pauline Bickerton, Formerly Director of Marketing Net, Net designer, trainer and consultant.
Matthew Bickerton, Formerly Director of Marketing Net, Net designer, trainer and consultant.
Upkar Pardesi, Dean of the University of Central England Business School
Description
'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and
managers who need to know how to use the Internet to promote and sell their product.
This new edition both follows on the success of
and adds significantly to the first edition by:
* Increasing the up to date case material
* Having a live Internet site to support the
book
* Adding a collection of key URLs for market research purposes
* Adding a new section on marketing information systems
* More coverage
on electronic direct and 1 to 1 marketing
* Covering intranets for Marcomms in more depth
* Building on 'Justifying the Business Case'
* Updated and expanded information on pricing and branding.
This new edition, confirms 'Cybermarketing' as both the most comprehensive
and accessible guide to the net for marketing professionals at all levels.
Audience
Marketing practitioners, CIM members and students, MBA marketing undergraduate students, executive courses.
Contents
Marketing with the Internet; Finding out about your world and your market; Researching your markets on the Internet; Making your information
system work; Segmentation: establishing a niche in the global market; Exploiting your global niche: the best marketing mix; Promoting
yourself online; Producing your promotional materials online; E-commerce: selling online; Where is all this taking us?
| Bibliographic details |
Paperback, 355 pages, publication date: AUG-2000
ISBN-13: 978-0-7506-4704-5
ISBN-10: 0-7506-4704-3
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 49.95
USD 55.95
GBP 35.99
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076/734
Last update: 4 Sep 2009
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