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Theory and Application
To order this title, and for more information, click here
By
Neil Harris, Associate Dean (Enhancement), Southampton Business School, Southampton Institute.
Description
'Business Economics: Theory and Application' is an undaunting and accessible text that focuses on the real world of business and how this
relates to economics.
The links to business are far more intrinsic that in other business economics textbooks where a business "flavour"
is simply added to traditional economics theory. It provides an in-depth jargon-free analysis, particularly relevant for one semester
courses. A variety of case studies and questions are used throughout the text both to illustrate key points and for seminar and assignment
work. Diagrams are included to aid the explanation of complex issues, and review and discussion questions are incorporated to consolidate
and expand on the learning. A lecturer's supplement accompanies the text.
Audience
Business Studies, Marketing , Accounting and HRM undergraduates.HND Business and Finance students.
ICSA/CIMA Year 1 students.
Contents
What is business economics? an overview; How businesses produce; Production for profit; Marketing the product; Market forces; Markets
in the real world; Competition and competitive strategy; Regulating market power; The macroeconomy and its impact on business 1; The
macroeconomy and its impact on business 2; International trade and finance; The internationalism of business; Index
| Bibliographic details |
Paperback, 369 pages, publication date: NOV-2000
ISBN-13: 978-0-7506-4454-9
ISBN-10: 0-7506-4454-0
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 44.95
USD 50.95
GBP 29.99
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076/731
Last update: 30 Oct 2009
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