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| CREATIVITY AND INNOVATION FOR MANAGERS
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To order this title, and for more information, click here
By
Brian Clegg, Journalist/creativity consultant
Description
Creativity and Innovation for Managers will appeal to any manager responsible for getting more out of a business. Creative thinking,
creative problem solving and creative idea generation have become essential business drivers. This book provides an excellent executive
briefing for senior management to understand what business creativity is, how it can benefit the company, and how to get the most out
of it. It looks at the pitfalls on the road to innovation and the ways to avoid them, pulling together the experiences of key practitioners
in the field both in the UK and the US.
By concentrating on the essentials, Creativity and Innovation In Brief is a waffle-free approach
to creativity, providing a quick action focused and accessible insight into a complex topic.
It provides;
- a practical approach to
business creativity without the hype;
- an agenda for making innovation happen in your business
- a real world view.
Audience
Senior managers and MBA students
Contents
Innovation In-brief; Innovation emerges; The mechanics of innovation; The innovation powerhouses; Swamps and alligators; The innovation
programme; Innovation in context; Innovation SWOT; Innovation agenda; Finding out more; Index
| Bibliographic details |
Paperback, 113 pages, publication date: APR-1999
ISBN-13: 978-0-7506-4255-2
ISBN-10: 0-7506-4255-6
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 42.95
USD 39.95
GBP 27.99
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Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
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076/719
Last update: 4 Sep 2009
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