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| THE GLOBAL ADVANTAGE
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how world class organizations improve performance through globalization
To order this title, and for more information, click here
By
Michael J. Marquardt, Ed.D., Michael J. Marquardt, Ed.D., is professor of human resource development and program director of the overseas programs at George Washington
University. He is also president of Global Learning Associates, a premier consulting firm. Marquardt has held senior management, training,
and marketing positions with a number of organizations, such as Grolier, TradeTec, and World Center for Development and Training. He
has consulted for many of the top global corporations, including Arthur Andersen, Marriott, Nortel, Singapore Airlines, Volvo, Motorola,
and Caltex. He is the author of twelve books and nearly 50 articles in the areas of globalization and cross-cultural management.
Included in series
Improving Human Performance,
Description
In an economy where companies must globalize or perish, only a few have successfully taken their business to the world level. 'The Global
Advantage' zeros in on 40 preeminent global companies, located across six continents.
A key feature of this book is the author's 'GlobalSuccess'
model, based on the research and work he has done with hundreds of global executives around the world. 'The Global Advantage' reveals
his discoveries and evaluates how these leaders are bringing their corporations into the global stratosphere. The 'GlobalSuccess' model,
build upon the authors experiences and ideas, shows you how to globalize your:
* corporate culture
* human resources
* strategies
* operations
* structure
* learning
You will find specific strategies and principles for globalizing your organization's six dimensions, as defined
by the 'GlobalSuccess' model, as well as what steps your company should take to move toward global status.
In addition, the 'GlobalSuccess'
capability and readiness profile helps you to measure the current level of globalization in your company, as well as how your company's
globalization compares with that of your competitors.
Audience
Business professionals/managers at strategic level.
HR managers.
Contents
A global world; Power challenges of the global company; The GlobalSuccess model; Creating a global corporate culture; Globalizing human
resources; Strategies for global success; Globalizing operations; Globalizing structures; Globalizing learning; Global steps toward global
success; Appendix - GlobalSuccess capability and readiness profile.
| Bibliographic details |
Hardbound, 266 pages, publication date: NOV-1998
ISBN-13: 978-0-88415-358-0
ISBN-10: 0-88415-358-4
Imprint: GULF PROFESSIONAL PUBLISHING
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| Price and Ordering |
Price:
EUR 41.95
GBP 60.99
USD 73.95
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076/719
Last update: 4 Sep 2009
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