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| GETTING ATTENTION
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Leading-Edge Lessons for Publicity and Marketing
To order this title, and for more information, click here
By
Susan Y Kohl, APR, is an award-winning high-tech public relations and marketing veteran and the co-founder of Sierra Communications, a Silicon Valley public relations firm.
Description
Getting Attention: Leading-Edge Lessons for Publicity and Marketing is a savvy and innovative guide to getting your message heard in today's
dynamic and noisy markets. It's an insider's look at what works and what doesn't in the fast-paced, high-tech world of communications.
You'll learn to leverage a spectrum of new and often free technologies, not only the Internet, to distinguish your product or service
and reach customers and influencers. Getting Attention reveals how to tailor a message for a specific or multiple media so that it has
the best chance of reaching and informing your target market. And most importantly, the book features countless guerrilla tactics for
achieving the publicity and marketing results you need without spending a lot of money.
You'll learn how to blend innovative and traditional
promotional techniques and create programs that build customer relationships and bolster your bottom line. Gain the real-world success
secrets from leading marketing visionaries from the non-profit, entertainment, government, and corporate high-tech fields. Whether you're
a PTA volunteer, a manager at a start-up company, or the head of a Fortune 1,000 corporate communications department, Getting Attention
can help you successfully position your product or service for success.
Audience
Anyone who has a need to get free publicity and to make the most of their marketing resources.
Contents
Twentieth Century Tools and Techniques; The Internet; Effective Marketing on Web; Electronic Mail; Push Technology; Wireless Technology;
Influencing the General Public; Approaching the News Media; Marketing and Publicity on a Shoestring; Mixing Technology with Tradition;
What's next?; Free Stuff and Resources; Appendix
| Bibliographic details |
Paperback, 200 pages, publication date: APR-2000
ISBN-13: 978-0-7506-7259-7
ISBN-10: 0-7506-7259-5
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 40.95
USD 46.95
GBP 26.99
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Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
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Last update: 4 Sep 2009
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