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| CIM COURSEBOOK 02/03 MANAGEMENT INFORMATION FOR MARKETING DECISIONS
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To order this title, and for more information, click here
By
Graham Axelby, Lecturer in Marketing, Sheffield Hallam University, and CIM Examiner, Management Information for Marketing Decisions module
Description
Butterworth-Heinemann's 2002-2003 CIM Coursebook series offers you the complete package for exam success. Comprising the fully updated
coursebook texts and free online access to the MarketingOnline learning interface, it offers everything you need to keep you on course!
THE COURSEBOOK:
* CIM approved content for this year's course
* Approved by the CIM Chief Examiner
* Updated material and cases
to keep you up to speed with the latest developments
Carefully structured to link information directly to the CIM syllabus, each coursebook
text is crammed with a range of cases, questions, activities, definitions and study tips to support and test your understanding of the
theory.
Each coursebook includes access to MARKETINGONLINE, where you can:
* Annotate, customise and create personally tailored notes
using the electronic version of the coursebook
* Receive regular tutorials on key topics
* Search the coursebook online for easy access
to definitions and key concepts
Audience
Management Information for Marketing Decisions is specifically written for students taking the Management Information for Marketing Decisions module of the CIM Advanced Certificate course.
Contents
Preface; Management Information Systems - basic concept; Information and communication technologies supporting marketing decisions; Forecasting
methods and tools used in decision-making; Marginal costing and break-even analysis; Effect of overheads on marketing decisions, activity
based costings, activity based management; Pricing; Product profitability, ratio analysis, financial impacts of marketing decisions;
Budgeting, standard costing; Capital budgeting; Marketing research information applied to marketing decisions; Appendices - Guidance
on examination preparation; Answers and debriefings; Curriculum information.
| Bibliographic details |
Paperback, 240 pages, publication date: JUN-2002
ISBN-13: 978-0-7506-5705-1
ISBN-10: 0-7506-5705-7
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 37.95
GBP 24.99
USD 37.95
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Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
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076/736
Last update: 4 Sep 2009
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