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To order this title, and for more information, click here
By
Tim Jones, Principal of the consulting firm Innovaro, London, UK
Description
All organizations who are looking to improve performance through embracing new ideas, work in new ways, create new products and services,
challenge the status quo or redefine their existing business environment have much to gain from this book. 'Innovating at the Edge' not
only provides readers with an informed understanding of the latest developments in innovation practice but also presents them with the
bigger picture. This enables them to determine how to build these advances into overall development of their own innovation capabilities
and how to capitalize on the benefits available to them.
Today as the new economy is brought into line with the old, increasing fragmentation
of a global economy drives change across multiple sectors. Organizations operating at the leading edge of the innovation paradigm are
adopting a whole new set of approaches to help them redefine the present and build the future.
Learn how companies such as Egg, Dyson
and Smint are redefining their markets, how organizations such as ARM and Qualcomm are deriving their soaring revenues wholly from licensing,
and how firms such as Nokia and Nike are constantly evolving their product portfolios and associated value propositions. These real-life
examples provide key lessons for all involved in creating and delivering new businesses, products and services.
Readers will understand
where all these strands fit within an overall context of innovation evolution, and recognise that the inter-relationships between strategy,
process and organization are the key enablers for achieving innovation improvements. Firms can then grasp and appreciate what they need
to do in order to emulate these innovation leaders operating at the edge of contemporary practice.
Audience
Research & Development Directors; Chief Technology Officers; Chief Executive Officerss; Heads of New Business Development; Knowledge Officers;
Consultants & Organizational Change Specialists; MBS Students on innovation and entrepreneurship courses; Undergraduate students on management
science, business studies and markets courses.
Contents
Author profile; Preface; Contents; Acknowledgements; Introduction - 10 innovation myths; Why innovate?; Evolution of Innovation Capability
- Innovation capability and the leading edge; Phase 1: putting the basics in place; Product strategy; Regional strategy; Regional products;
Quality; Project selection; Stage gates; Product champions; Technology transfer; Phase 2: globalization and acceleration; Core competencies;
Global products; Brand significance; Speed to market; Fuzzy gates; Matrix organizations; Supplier partnerships; Phase 3: focus and integration;
R & D integration; Mass customization; Innovation integration; Launch management; Continuous process; Knowledge management; Competitor
collaboration; Summary; Innovating at the edge - The edge today; Market breakers; Product personalization; Values recognition; Patent
pooling; Investment integration; Virtual collaboration; Brand exploitation; The next wave; Embedding innovation - Embedding innovation;
Evaluation; Focus; Design; Implementation; Review; Conclusion; Resources; Index.
| Bibliographic details |
Paperback, 350 pages, publication date: MAY-2002
ISBN-13: 978-0-7506-5519-4
ISBN-10: 0-7506-5519-4
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 45.95
USD 51.95
GBP 31.99
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Last update: 4 Sep 2009
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