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| PRINCIPLES OF RETAILING
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By
John Fernie, Professor in Retail Marketing, Heriot-Watt University.Formerly Director of the Institute for Retail Studies, University of Stirling.
Suzanne Fernie, Lecturer, Fife College of Further and Higher Education.Previously ran HNDs in Retail Management and Marketing, and an SVQ in Retail Operations.
Christopher Moore, Professor at Heriot Watt University's George Davies Centre for Retail Excellence and an expert in fashion retailing and buying.
Description
Referring widely to real examples of change and best practice in modern retail management, it gives students a thorough grounding in:
* The changing retail environment
* Managing change in the retail sector
* Understanding the supply chain
* Mastering retail operations
Written by an author team with an expert knowledge of the sector and experience of communicating the key concepts to all kinds of students, Principles of Retailing is an essential text and reference.
Audience
HND/C, undergraduate and postgraduate students on retail and/or marketing courses.
Contents
The changing retail environment - What is retailing?; The changing consumer; The changing retail environment; Retail theories and practice;
The future of retailing; Managing retail change - Fundamentals of retail organization and management; Managing change; Managing people;
Managing the supply chain - Retail marketing; Buying logistics; Retail buying; Managing retail operations - Customer service; Retail
selling; Merchandising and display; retail security; Organizational communication.
| Bibliographic details |
Paperback, 392 pages, publication date: JUN-2003
ISBN-13: 978-0-7506-4703-8
ISBN-10: 0-7506-4703-5
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 39.95
USD 44.95
GBP 25.99
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Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
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076/735
Last update: 4 Sep 2009
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