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| THE BUSINESS OF CONFERENCES
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A hospitality sector overview for the UK and Ireland
To order this title, and for more information, click here
By
Anton Shone, Operations Manager, Conferences Direct, UK
Description
For managers, students and conference professionals this timely new book will provide a firm foundation for understanding and operating
in one of the UK's fastest growing business areas.
Conferencing forms a large and expanding part of the UK economy and is now attracting
serious analysis as the key techniques and principles of good practice become established. This unique book, one of the first written
by an expert educator and consultant in the field, considers the background and nature of the UK conference industry and looks at the
management issues involved in professional and competitive conferencing.
Providing clear, up to date and detailed information on every
aspect of the management and organization of conferences and conference centres it will be an essential text for students on hospitality
and tourism courses- from GNVQ to undergraduate level. It will also be a vital reference for practitioners in any part of the conference
business who want to grasp the key elements for success in the future.
Audience
HND and degree students in hospitality and tourism; University and college libraries; GNVQ advanced students in hospitality; Managers in the conference industry; Conference organizers.
Contents
The conference business - The evolution and extent of the conference business; The conference business and its market demand; Provision
and supply of venues; Related services; Facilities and services - Conference and meeting areas; The provision of food and drink; Technical
facilities; Registration and support activities; Management issues - The organization and staffing of conference venues; Some issues
in the marketing of conference venues; Conference planning; Trends; Glossary.
| Bibliographic details |
Paperback, 224 pages, publication date: MAY-1998
ISBN-13: 978-0-7506-4099-2
ISBN-10: 0-7506-4099-5
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 40.95
USD 50.95
GBP 26.99
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Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
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Last update: 4 Sep 2009
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