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| THE CIM MARKETING DICTIONARY
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Published in association with the Chartered Institute of Marketing A Professional Development Series title
To order this title, and for more information, click here
Fifth Edition
By
Norman Hart, Formerly a Course Leader at Henley Management College and Member of the Faculty at the Chartered Institute of Marketing.
Description
The CIM Marketing Dictionary the 5th edition of the best-selling Dictionary of Marketing now contains over 3,000 terms. This greatly expanded
dictionary spans the complete range of present-day marketing and associated terminology. Marketers will also find over 400 new entries
covering the latest jargon they need to know in IT.
In compiling this selection, the editor has drawn on his own extensive experience
and sought the views of all the leading trade and professional associations. The CIM Marketing Dictionary will prove invaluable to all
marketing professionals including marketing managers and directors, sales, marketing communications managers, specialists involved in
purchasing, export and many other fields. Students of this subject will also find this book an essential reference point.
Audience
Marketing, sales, advertising and publicity managers; specialists in purchasing, export, packaging, marketing research; students on CIM and all business studies courses.
Contents
Terminology includes *marketing research *export *packaging *advertising *information technology *marketing communications *merchandising *sales promotion *selling *public relations *law
| Bibliographic details |
Paperback, 336 pages, publication date: JUN-1996
ISBN-13: 978-0-7506-2346-9
ISBN-10: 0-7506-2346-2
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 42.95
USD 52.95
GBP 27.99
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Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
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076/734
Last update: 4 Sep 2009
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