By
Paul Burns
Peter Morris, Illustrator and designer of educational and training material
Description
Using the successful pictorial style, which made 'The Marketing Plan' and 'Selling Services and Products' so original, Paul Burns and
Peter Morris have now developed a humorous and easy-to-understand guide to the world of business finance. Follow the adventures of small-time
entrepreneur Jack Plank and his Finance Director cousin Vivienne as she helps him turn his business from a potential casualty of the
'Death Valley Curve' into an efficient, profit-making success story.
Balance sheets, profit and loss statements, cash flow, working
capital, depreciation, cash flow forecasting, budgeting, and gearing are all explained, making this the book to guide readers safely
through the jargon jungle of financial management.
Reluctant or inexperienced students of accountancy and finance will find this a
delightfully refreshing, non-threatening way to get to grips with the subject, and it will be an invaluable guide for those already running
or planning to set up their own business. * Easy-to-understand guide to the financial world * Uses the successful pictorial style, which
made 'The Marketing Plan' and 'Selling Services and Products'.
Follow the adventures of small-time entrepreneur Jack Plank and
his Finance Director cousin Vivienne as she helps him turn his business from a potential casualty of the 'Death Valley Curve' into an
efficient, profit-making success story.
Balance sheets, profit and loss statements, cash flow, working capital, depreciation, cash
flow forecasting, budgeting, and gearing are all explained, making this the book to guide readers safely through the jargon jungle of
financial management.
Reluctant or inexperienced students of accountancy and finance will find this a delightfully refreshing, non-threatening
way to get to grips with the subject, and it will be an invaluable guide for those already running or planning to set up their own business.
Audience:
Students of accountancy and finance; entrepreneurs planning to set up their own business.
