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A Pictorial Guide
To order this title, and for more information, click here
By
Paul Burns
Peter Morris, Illustrator and designer of educational and training material
Description
Using the successful pictorial style, which made 'The Marketing Plan' and 'Selling Services and Products' so original, Paul Burns and
Peter Morris have now developed a humorous and easy-to-understand guide to the world of business finance. Follow the adventures of small-time
entrepreneur Jack Plank and his Finance Director cousin Vivienne as she helps him turn his business from a potential casualty of the
'Death Valley Curve' into an efficient, profit-making success story.
Balance sheets, profit and loss statements, cash flow, working
capital, depreciation, cash flow forecasting, budgeting, and gearing are all explained, making this the book to guide readers safely
through the jargon jungle of financial management.
Reluctant or inexperienced students of accountancy and finance will find this a delightfully
refreshing, non-threatening way to get to grips with the subject, and it will be an invaluable guide for those already running or planning
to set up their own business. * Easy-to-understand guide to the financial world * Uses the successful pictorial style, which made 'The
Marketing Plan' and 'Selling Services and Products'.
Follow the adventures of small-time entrepreneur Jack Plank and his Finance
Director cousin Vivienne as she helps him turn his business from a potential casualty of the 'Death Valley Curve' into an efficient,
profit-making success story.
Balance sheets, profit and loss statements, cash flow, working capital, depreciation, cash flow forecasting,
budgeting, and gearing are all explained, making this the book to guide readers safely through the jargon jungle of financial management.
Reluctant or inexperienced students of accountancy and finance will find this a delightfully refreshing, non-threatening way to get
to grips with the subject, and it will be an invaluable guide for those already running or planning to set up their own business.
Audience
Students of accountancy and finance; entrepreneurs planning to set up their own business.
Contents
How money works in business; Profit and loss and balance sheet; Controlling cash flow; Forecasting performance; Interpreting financial
information; Planning for success; Getting away from it all; Glossary of accounting terms; Answer page.
| Bibliographic details |
Paperback, 90 pages, publication date: MAR-1994
ISBN-13: 978-0-7506-1899-1
ISBN-10: 0-7506-1899-X
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
USD 50.95 GBP 26 EUR 30.95
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Last update: 4 Sep 2009
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