Edited by
David Goggin
By
Chris Stone, Founder and CEO, World Studio Group
Description
This book is the first real inside look at the business of professional audio recording, which fuels a multibillion dollar global music
industry. Industry pioneer Chris Stone, founder of the legendary Record Plant, provides hard-earned business strategies, guidelines,
and advice on every aspect of launching and managing a professional audio recording business. This book is for every audio profit center
— from the project studio in the garage to the multi-room diversified recording facility. With 30 years of practical business experience,
Mr. Stone reveals the secrets of profitable survival in the pro audio world of today and tomorrow.
Why be a player in the professional
audio recording industry? What is the attraction and potential payoff? How big an operation are you contemplating? To succeed, one
must categorize the various types and sizes of pro audio facilities and their customer bases. It is also essential to understand creative
management, marketing, promotion, and the modern economics of pro audio. The professional of tomorrow anticipates recording for new media
and is prepared for diversification. All of these issues and more are addressed in this book.
Audience:
Project, pro audio and post-production studio owners/managers, music producers, audio engineers and recording arts students
