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| AUDIO RECORDING FOR PROFIT
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The Sound of Money
To order this title, and for more information, click here
By
Chris Stone, Founder and CEO, World Studio Group
Edited By
David Goggin
Description
This book is the first real inside look at the business of professional audio recording, which fuels a multibillion dollar global music
industry. Industry pioneer Chris Stone, founder of the legendary Record Plant, provides hard-earned business strategies, guidelines,
and advice on every aspect of launching and managing a professional audio recording business. This book is for every audio profit center – from the project studio in the garage to the multi-room diversified recording facility. With 30 years of practical business experience,
Mr. Stone reveals the secrets of profitable survival in the pro audio world of today and tomorrow.
Why be a player in the professional
audio recording industry? What is the attraction and potential payoff? How big an operation are you contemplating? To succeed, one
must categorize the various types and sizes of pro audio facilities and their customer bases. It is also essential to understand creative
management, marketing, promotion, and the modern economics of pro audio. The professional of tomorrow anticipates recording for new media
and is prepared for diversification. All of these issues and more are addressed in this book.
Audience
Project, pro audio and post-production studio owners/managers, music producers, audio engineers and recording arts students
Contents
Rock and Roots; Going Global - The New Realities; Creating and Maintaining Success; Diversify or Die; Creative Marketing and Promotion;
Financial Concerns; Sound Economics; The Importance of Conventions; Efficient Facility Management; The Sound of Money; Epilogue: Woodstock
'94 - A Major Pro Audio Case History
| Bibliographic details |
Paperback, 320 pages, publication date: FEB-2000
ISBN-13: 978-0-240-80386-9
ISBN-10: 0-240-80386-8
Imprint: FOCAL PRESS
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| Price and Ordering |
Price:
EUR 35.95
USD 50.95
GBP 30.99
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Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
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Last update: 4 Sep 2009
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