 |
|
| BUSINESS OF DIGITAL TELEVISION
| |
| | |
|
|
To order this title, and for more information, click here
By
Chris Forrester, Consultant and writer specialising in all aspects of broadcasting and associated technologies.
Description
Essential reading for anyone involved in broadcasting. The Business of Digital Television presents an overview or the digital television
industry. Chris Forrester examines the key technologies and developments of the marketplace, with comments on the future from leading
industry experts.
Written in an accessible style for the non-engineer, Forrester covers the issues that are most pertinent to strategic
direction, providing, broadcasting professionals with essential facts, data and commentary in one single source.
You will:
Discover
trends in digital TV technology
Gain knowledge about the international marketplace
See an analysis of the financial models
Understand
the importance of partnerships
Find out the key drivers for change
Gain an insight into emerging technologies in the future
Audience
Television producers, directors, advertisers. Managers of broadcast facilities, engineers and technicians, sales staff. Producers, directors
and production staff needing an overview of trends in the digital television industry.
Contents
Introduction, the TV Pioneers, From Dumb box to television that's alive, The analogue televion business today, The adoption of digital,
Cable, satellite or digital television? Where is digital today? Is new content still king? Selling digital television, The economy of
niches, Webcasting to the TV, or TV on the PC? The future - the brave new world of just more of the same?, References.
| Bibliographic details |
Paperback, 274 pages, publication date: AUG-2000
ISBN-13: 978-0-240-51606-6
ISBN-10: 0-240-51606-0
Imprint: FOCAL PRESS
|
| Price and Ordering |
Price:
EUR 53.95
USD 74.95
GBP 44.99
|  |
Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
|
See also information about conditions of sale & ordering procedures, and links to our regional sales offices.
|
036/338
Last update: 4 Sep 2009
|
|
| |
| | |
|
|
| |
Home | Elsevier Sites | Privacy Policy | Terms and Conditions | Feedback | Site Map | A Reed Elsevier Company