Series Editor:
Richard Dorf, University of California, Davis, U.S.A.
Description
A number of factors, from soaring fuel prices to genetically modified agricultural products, have greatly refocused worldwide attention
on the interrelationship between technology and society and the necessity for sustainable engineering and business practices.
Technology,
Humans, and Society focuses on building a model for business and engineering that will lead to a sustainable world. The challenge
for engineering is to develop new technologies that enable economic growth and do not deplete irreplaceable resources and destroy ecological
systems.
No longer solely the domain of environmentalists and ecologists, "sustainable" or "green" business practices and engineering
designs are becoming a central part of the planning of many of the world's most influential companies, such as Hewlett-Packard, Honeywell,
Dow, and Agilent. Companies are overwhelmingly not only finding that sustainable business and engineering practices are good for environment,
but also improve the image of the company and quite frequently the "bottom-line."
Dorf's 1975 publication,
Technology and
Society (ISBN: 0878350470), sold over 70,000 copies. The completely new
Technology, Humans, and Society is
created to meet the swelling demand for unified practices of both business people and technologists in the creation of a "greener" sustainable
world.
Included in series
Sustainable World
Audience:
Engineers and technology and business managers.
