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To order this title, and for more information, click here
By
Ralf Buckley, International Centre for Ecotourism Research, Griffith University, Australia
Description
The academic study of the Adventure Tourism is rapidly increasing in popularity, with research beginning to focus on it heavily. This
book is a cohesive and comprehensive look at this multi-million dollar industry sector from a variety of perspectives relevant to the
teaching of tourism.
Ideal for the undergraduate student taking Adventure Tourism as a single subject degree, or as part of their Tourism
Management studies, this book documents, analyses and offers insight into the latest research in the area. Includes analysis of products,
trends, climate change, risk management and environmental management and many others.
The ?Subsectors? section within the book offers
an overview of the 20 or more definable sectors within the adventure tourism industry considering their origins and history, latest trends
and demographic groups. The author then goes on to look in more detail at: Wildlife Tourism, Marine Tourism, Helitourism, and Boardsports.
Each chapter will include seven pedagogical elements:
* Introduction - what the chapter does and doesn't cover
* Plain-language review
of the chapter topic with minimal referencing - essentially like lecture notes
* Concluding paragraph to the review section explaining
how it leads to the next chapter(s)
* Review of recent research, condensed into tables where possible
* Revision notes - a few pages
of bullet points summarising the review and research
* A sample set of assignment questions, 3-6 per chapter in some cases,
* Readings
on relevant topics, condensed from previous publications.
Audience
Undergraduate students on Aventure Tourism and Tourism Management courses.
Contents
CONTENTS
0. Preface
GLOBAL OVERVIEW
1. Introduction
2. Trends and Patterns
3. Economics
PRODUCT PATTERNS
4. Geography
5. Products
and Prices
6. Marketing
7. Guiding
8. Communications
9. Experience and Motivations
SUBSECTORS
10. Subsectors
11. Wildlife
12. Marine
13. Helitourism
14. Boardsports
KEY ISSUES
15. Amenity Migration
16. Environmental Management
17. Risk Management
18. Climate Change
19. Conclusions
Full CONTENTS
0. Preface
who this volume is intended for
how to use it
its place in the literature of tourism
generally and adventure tourism specifically
GLOBAL OVERVIEW
1. Introduction
defining adventure tourism
related terms and sectors
history of the concept
activities involved
structure of the sector
review of academic and grey literature
2. Trends and Patterns
how the adventure tourism sector evolved up to 2000
how it has changed 2001-2008
what the main trends are at present
what large-scale
social factors are driving these trends
how these trends differ in different countries, continents, socioeconomic groups and cultures,
and how those differences are themselves evolving
how these patterns may be affected by major global physical factors such as climate
change and human factors such as the growth of newly industrialised economies and changing international cultures
3. Economics -
how
to estimate the economic scale of the adventure tourism sector components and boundaries
valuation and estimation measures and methods
review of actual estimates for particular sectors and places
range of estimates for the global industry
adventure tourism as a trillion-dollar
sector
add-ons such as amenity migration and associated property markets
PRODUCT PATTERNS
4. Geography
global distribution of different
adventure tourism sectors
icon sites for particular adventure tourism activities
natural cf human factors affecting geography
terrain
and weather
access time and costs
risks and rescue opportunities
interaction of factors
maps for particular subsectors
factors which
lead to changes in geography
5. Products and Prices
size of individual adventure tour operators
business models for successful companies
price structures for different products
relation between prices and time/cash calculus
relation between prices and degree of risk
and remoteness
design of commercially successful products in different activity sectors, in different countries and cultural contexts,
and for different socioeconomic market segments
price patterns between and within activity subsectors
6. Marketing - who buys adventure
tour products
cash rich time-poor cf time-rich cash-poor
crossovers between adventure activities
crossovers between private recreation
and commercial tourism
crosslinks between adventure tourism, clothing, equipment, entertainment matching product design, market segment
and marketing medium
equipment catalogues
magazines
TV
newspaper editorial
product placements
traditional travel agents
www websites
email push lists
tour product catalogues
marketing syndicates
facebook, myspace etc
7. Guiding – roles of adventure tour guides
hard cf soft skills
logistics
health and safety
medical - emergencies
finance
motivations
training
qualifications
group ethics
communications
activity teaching
8. Communications
communications as a key component of adventure tour products
amongst staff
from
staff to clients
clients to staff
amongst clients
routine communications
emergency communications
communication modes
cross-cultural
communications
language barriers
9. Experience and Motivations
the key role of psychological experience as part of the adventure tourism
product
factors influencing client experiences
aspects under control of the tour operator and guides
aspects depending on background
and prior experience of the client
aspects depending on the characteristics and behaviour of other clients - how these factors also
influence the motivations and behaviour of individual clients during the tour
managing pre-trip expectations
role of guides
SUBSECTORS
10. Subsectors
an overview of the 20 or more definable subsectors within the adventure tourism industry
age and history of each
geography
and trends
demographic groups
equipment requirements and options
reasons for selection of case study subsectors in next 4 chapters
11. Wildlife – animals in adventure tourism
animals as attractions
captive, habituated, free-ranging
positive, neutral, negative
habituation
feeding
migrations
hibernation
icon species as key attractions
diversity as an attraction
birds
marine wildlife
risks
to tourists from wildlife
predators
poisons
other
impacts of tourism on wildlife
behavioural
physiological
energetic
breeding
communications
populations
endangered species
12. Marine
types of marine adventure tourism
abovewater adrenalin, speedboats, jetboats,
waterski, wakeboard etc abovewater scenic, sailing, cruising, seakayak etc
abovewater wildlife, coastal, deep-sea, expedition cruises
belowwater – diving – reef – coldwater – sharks – whalesharks – whales
13. Helitourism
types
access cf activity
scenic overflights
joyrides and acrobatics
helicopter wildlife watching
sperm whales
polar bears
heli-hiking
heli-surfing
heli-access raft and kayak
heliski and helisnowboard
product packaging in the heliski industry
lodges, machines, vertical, snow quality, seasons, add-ons, guides,
safety, prices
14. Boardsports
indoor cf outdoor
surf, snowboard, sailboard, kiteboard, wakeboard, skateboard, others history
geography
culture
demographics
economics
competitions
events
types of surf tourism product
prices and volume
types of snowboard tour product
prices and volume
types of sail and kiteboard product
prices and volume
other boardsports products
equipment
safety
marketing
KEY ISSUES
15. Amenity Migration
what it means
key role of outdoor recreation
links to commercial adventure tourism
adventure tours
as precursor to migration
adventure tourism as economic opportunity for amenity migrants
conflicts with other land uses
land access
issues
economic scale of amenity migration cf adventure
gated-access adventure communities
seachange migration
treechange migration
mountain migration
key role of technologies
population shifts
16. Environmental Management
impacts of different adventure activities
in different ecosystems at different seasons
equipment and technologies to reduce impacts
management techniques
client education
adventure activities in protected areas
other public lands
private lands
impact assessment requirements
permitting requirements
adventure infrastructure
roads, jetties, launching sites, marinas, pontoons, airstrips, helipads, cables, ladders, etc
minimal-impact
codes and guidelines
how well they are observed
how to teach minimal-impact behaviour in different activities and ecosystems
events
and competitions
17. Risk Management
risk as a key element of adventure tourism marketing and experience objective evaluation of risks
client perceptions of risk
differences between clients and guides and between different clients
legal responsibilities of tour operators
safety requirements, training, equipment
screening, pre-qualification, information and training for clients disclaimers and insurance
injury, medical and other incidents
on-site incident management - reporting
18. Climate Change
contributions of long-haul adventure
travel
of domestic self-drive adventure tourism and recreation
offsets and mitigation measures
unavoidable changes
adaptation approaches
change technology, product, market, location, season, advertising
social implications and impacts
likely futures for adventure tourism
under climate change
19. Conclusions
place of adventure tourism in global tourism sector
in human societies more generally
likely
future for the industry
research priorities
| Bibliographic details |
Paperback, 288 pages, publication date: OCT-2009
ISBN-13: 978-1-85617-834-1
Imprint: BUTTERWORTH HEINEMANN
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Price:
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USD 49.95
GBP 29.99
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Last update: 25 Nov 2009
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