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| DESIGN TO THRIVE
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Creating Social Networks and Online Communities that Last
To order this title, and for more information, click here
By
Tharon Howard
Description
Social networks and online communities are reshaping the way people communicate, both in their personal and professional lives. What
makes some succeed and others fail? What draws a user in? What makes them join? What keeps them coming back? Entrepreneurs and businesses
are turning to user experience practitioners to figure this out. Though they are well-equipped to evaluate and create a variety of interfaces,
social networks require a different set of design principles and ways of thinking about the user in order to be successful.
Design to Thrive presents tried and tested design methodologies, based on the author's decades of research, to ensure successful and
sustainable online communities -- whether a wiki for employees to share procedures and best practices or for the next Facebook. The book
describes four criteria, called "RIBS," which are necessary to the design of a successful and sustainable online community. These concepts
provide designers with the tools they need to generate informed creative and productive design ideas, to think proactively about the
communities they are building or maintaining, and to design communities that encourage users to actively contribute.
Audience
web designers, information designers, information architects, content managers, usability engineers, web application designers, user interface designers, HCI academics
Contents
Chapter 1: Introduction
I. Why are virtual communities and social networks so popular?
II. History of virtual
communities (spans 30 years -- what is fad and what is not)
III. Business justification for implementing virtual communities
a.
?Return on Investment? argument through scenarios
b. External Communities (outside of a company's or institution's intranet).
c.
Internal Communities (inside company – among employees)
IV. Differences between ?adhocracy,? a ?forum,? a ?group,? a ?virtual team,?
a ?social network,? and a ?virtual community?? People are often sloppy with their use of these terms, which creates problems for designers.
Chapter 2: What are the factors needed for sustainable online communities?
I. What is a ?heuristic? and
why do we need one?
II. RIBS theory/process
a. What is RIBS (remuneration, influence, belonging, significance)
i. Means of
generating and provoking design ideas
ii. An analytical tool intended to help designers better understand how communities and social
systems work
iii. Means for designers to project new ideas and to think proactively about the communities they are either building
or maintaining
iv. Process to help guide designers? thinking in creative, productive ways?
b. RIBS helps designers make informed
decisions about where the design of a community does or does not need attention.
c. Helps avoid wasting time in areas of the design
that don?t need work.
d. The RIBS heuristic helps focus on where you do need to spend time on the design or maintenance of your community
e.
Defines goal of design strategies
Chapter 3: Remuneration
I. What is ?remuneration??
a. Characteristic
necessary for the construction of successful online communities and social networks.
b. Individuals will not become members of a
social network unless there is a clear benefit for doing so.
c. Community designers need to consider what the individuals give back
to the community
II. Case studies / popular examples?
III. What are some best practice strategies for ensuring remuneration is
functioning?
Chapter 4: Influence
I. What is ?influence??
a. Most important and most overlooked area
for and designers.
b. Designers fail to recognize and provide structures that allow the members to have influence in the community
c.
Designers must put systems in place where members of the network can voice their concerns
II. Case studies / popular examples?
III.
Best practice strategies for ensuring influence is functioning?
Chapter 5: Belonging
I. What is ?belonging??
a.
Area of community development and design which, at least in the electronic world, is all too often ignored
II. Case studies / popular
examples?
III. Best practice strategies for ensuring remuneration is functioning?
Chapter 6: Significance
I.
What is ?significance??
a. Significance is analogous to publishing in a peer reviewed magazine versus publishing in a newsletter read
by ten people
b. Design plays an large role in heightening feeling of significance to members
c. Without this, communities, while
they may start out strong, generally fail.
II. Case studies / popular examples?
III. Best practice strategies for ensuring significance
is functioning?
Chapter 7: Conclusion
I. Summative discussion – lessons learned and how to apply them
to designers' work
II. How RIBS can be used to think about designing for emerging media and delivery systems?particularly those involving
mobile computing and video
III. RIBS' potential for the future of virtual community and social interface design
| Bibliographic details |
Paperback, 248 pages, publication date: MAR-2010
ISBN-13: 978-0-12-374921-5
Imprint: MORGAN KAUFFMAN
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| Price and Ordering |
Price:
EUR 29.95
USD 39.95
GBP 19.99
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Last update: 25 Nov 2009
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