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To order this title, and for more information, click here
By
Melanie Smith, Senior Lecturer, Cornivus University, Hungary
Laszlo Puczko, Tourism academic and consultant, managing director of Xellum Management Consulting, Budapest, Hungary
Description
Health and Wellness Tourism takes an innovative look at this rapidly growing sector of today's thriving tourism industry. This book examines
the range of motivations that drive this diverse sector of tourists, the products that are being developed to meet their needs and the
management implications of these developments.
A wide range of international case studies illustrate the multiple aspects of the industry
and new and emerging trends including spas, medical wellness, life-coaching, meditation, festivals, pilgrimage and yoga retreats. The
authors also evaluate marketing and promotional strategies and assess operational and management issues in the context of health and
wellness tourism.
This text includes a number of features to reinforce theory for advanced students of hospitality, leisure and tourism
and related disciplines.
Audience
Third year undergraduates and post graduates on hospitality management, leisure and tourism degrees. Especially electives such as Special
Interest Tourism, Niche Tourism, Health/Wellness Tourism, Leisure Operations and Therapeutic Recreation.
Contents
Part One: History, Definitions and Scope
Chapter One: Introduction
Chapter Two: Historical Overview
Chapter Three: Contemporary Definitions
Chapter Four: Leisure, Lifestyle and Tourism
Chapter Five: Typologies of Health and Wellness Tourism
Chapter Six: An International
and Regional Analysis
Part Two: Managing and Marketing Health and Wellness Tourism
Chapter Seven: Demand, Motivations and Profiles
Chapter Eight: Planning and Development
Chapter Nine: Managing Destinations and Sites
Chapter Ten: Reaching Customers
Chapter Eleven:
Product Development
Chapter Twelve: Conclusions: The Future of Health and Wellness Tourism
Part Three: Operational and Management Issues
in Health and Wellness Tourism
Introduction
Case One: Heritage of Spa and Health Tourism in Russia(Petroune, I. & Yachina, E.)
Case Two:
The Health Spa Resort Roga?ka Slatine Returned to its Past Glory (Lebe, S.)
Case Three: Regeneration of an Historic Spa Town: A Case
Study of Spa in Belgium (Smith, M)
Case Four: Vidago and Pedras Salgadas Spas: the Revival of a Tourism Attraction or a Marketing Technique
for Beverages? (Joukes, V.)
Case Five: The Luigiane Thermal Baths: a Tool for Deseasonalization of Tourist Demand in Calabria, Italy
(Ferrari, S.)
Case Six: Spa and Rehabilitation Centre in Eastern Finland(Tuohino, A. & Kangas, H.)
Case Seven: Sao Pedro do Sul Thermal
Centre: between Health and Wellness(Gustavo N.)
Case Eight: Healing Hills and Wellness in Luxury (Netherlands) (Castermans-Godfried,
I.)
Case Nine: Using Wellness Elements for Branding an Exclusive Image of Tourism Sites in the North of Israel (Gelbman, A.)
Case Ten:
Peninsula Hot Springs – a New Spa Tourism Experience ?Down Under'
( Laing, J.)
Case Eleven: Ayurvedic Health Tourism in Kerala, India
(Hannam, K.)
Case Twelve: Hot Springs in Japanese Domestic and International Tourism (R tz, T.)
Case Thirteen: CHI spa at the Shangri-la,
Sabah, Malaysia: its Philosophical and Management Concept and a Journey of Experiences(Chan, J.)
Case Fourteen: The Big Chill Festival,
England, UK (Laws, C.)
Case Fifteen: The Growing Yoga Community in the Netherlands(Gerritsma, R.)
Case Sixteen: Medical Tourism in India:
A Case Study of Apollo Hospitals(George, B.)
Case Seventeen: Business Tourism(Davidson, R.)
| Bibliographic details |
Paperback, 416 pages, publication date: SEP-2008
ISBN-13: 978-0-7506-8343-2
ISBN-10: 0-7506-8343-0
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 40.95
USD 61.95
GBP 34.99
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Last update: 25 Nov 2009
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