By
Colin Ware, Data Visualization Research Lab, University of New Hampshire, Durham, USA
Description
Increasingly, designers need to present information in ways that aid their audience’s thinking process. Fortunately, results from the
relatively new science of human visual perception provide valuable guidance.
In Visual Thinking for Design, Colin Ware takes what
we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply. He demonstrates
how designs can be considered as tools for cognition - extensions of the viewer’s brain in much the same way that a hammer is an extension
of the user’s hand.
Experienced professional designers and students alike will learn how to maximize the power of the information
tools they design for the people who use them.
Audience:
Designers of all kinds, including professionals and students in information design, industrial design, interaction design, web design,
and users of information visualization, who need practical guidance in visual and cognitive science in order to excel at their jobs—or
future jobs.
