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for Design
To order this title, and for more information, click here
By
Colin Ware, Data Visualization Research Lab, University of New Hampshire, Durham, USA
Description
Increasingly, designers need to present information in ways that aid their audience's thinking process. Fortunately, results from the
relatively new science of human visual perception provide valuable guidance.
In Visual Thinking for Design, Colin Ware takes what we
now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply. He demonstrates
how designs can be considered as tools for cognition - extensions of the viewer's brain in much the same way that a hammer is an extension
of the user's hand.
Experienced professional designers and students alike will learn how to maximize the power of the information tools
they design for the people who use them.
Audience
Designers of all kinds, including professionals and students in information design, industrial design, interaction design, web design,
and users of information visualization, who need practical guidance in visual and cognitive science in order to excel at their jobs?or
future jobs.
Contents
VISUAL QUERIES
The Apparatus and Process of Seeing
The Act of Perception
Bottom-Up
Top-Down
Implications for Design
Nested Loops
Distributed Cognition
Conclusion
WHAT WE CAN EASILY SEE
The Machinery of Low-Level Feature Analysis
What Stands Out = What We Can Bias for
Visual Search Strategies and Skills
Using Multiscale Structure to Design for Search
Conclusion
STRUCTURING TWO DIMENSIONAL SPACE
2.5D Space
The Pattern-Processing Machinery
The Binding Problem: Features to Contours
The Generalized Contour
Texture Regions
Interference and Selective Tuning
Patterns, Channels, and Attention
Intermediate Patterns
Pattern Learning
Visual Pattern Queries and the Apprehendable Chunk
Spatial Layout
Horizontal and Vertical
Pattern for Design
Examples
of Pattern Queries with Common Graphical Artifacts
Semantic Pattern Mappings
COLOR
The Color-Processing Machinery
Opponent Process Theory
Channel Properties
Principles for Design
Color-Coding Information
Emphasis and Highlighting
Color Sequences
Color on Shaded Surfaces
Semantics of Color
Conclusion
GETTING THE INFORMATION: VISUAL SPACE AND TIME
Depth Perception
and Cue Theory
2.5D DESIGN
Affordances
The Where Pathway
Artificial Interactive Spaces
Space Traversal and Cognitive Costs
Conclusion
VISUAL OBJECTS, WORDS, AND MEANING
The Inferotemporal Cortex and the What Channel
Generalized Views from Patterns
Structured Objects
Gist and Scene Perception
Visual and Verbal Working Memory
Thinking in Action: Receiving a Cup of Coffee
Elaborations
and Implications for Design Novelty
Images as Symbols
Meaning and Emotion
Imagery and Desire
Conclusion
VISUAL AND VERBAL
NARRATIVE
Visual Thinking Versus Language-Based Thinking
Comparing and Contrasting the Verbal and Written Modes
Linking Words
and Images Through Diexis
PowerPoint Presentations and Pointing
Mirror Neurons: Copycat Cells
Visual Narrative: Capturing the Cognitive
Thread
Cartoons and Narrative Diagrams
Conclusion
CREATIVE META SEEING
Mental Imagery
The Magic of the Scribble
Diagrams are Ideas Made Concrete
Requirements and Early Design
The Creative Design Loop
Visual Skill Development
Conclusion
THE
DANCE OF MEANING
Review
Implications
Design to Support Pattern Finding
Optimizing the Cognitive Process
Learning and the
Economics of Cognition
Attention and the Cognitive Thread
What's Next?
| Bibliographic details |
Paperback, 256 pages, publication date: APR-2008
ISBN-13: 978-0-12-370896-0
ISBN-10: 0-12-370896-6
Imprint: MORGAN KAUFFMAN
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| Price and Ordering |
Price:
EUR 28.95
GBP 24.99
USD 39.95
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Last update: 25 Nov 2009
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