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| SPECIAL EVENT PRODUCTION
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The process
To order this title, and for more information, click here
By
Doug Matthews, Lecturer in Special Events at Capilano College in North Vancouver, BC and member of the Canadian Special Events Society
Description
This must-have guide to special event production looks deep the behind-the-scene of an event, and dissects what it is that creates success.
It analyses the process - the planning and business aspects to provide a unique guide to producing events. It explains thoroughly, budgeting
and resource concerns, planning and cost projections and the role of the well-crafted proposal.
Incorporating pedagogical features,
this easy-to-read book is packed with photographs, diagrams, flow charts, checklists, sample forms, and real-life examples. It steps
through the whole process from the creativity and proposal at the outset, to budgeting, the contract and risk management with event follow
up to conclude.
This text is Part one of a two book set - also available is Special Events Production: the resources (isbn 987 07506
85238).'
Audience
2- and 4-year undergraduate and students in events planning and hospitality programs; Special event and conference planners
Contents
Contents
Preface
Acknowledgements
Chapter 1: An Introduction to Special Events and Special Event Production
1.1 Reasons for Special Events
1.2 Categories of Special Events
1.3 The Players
1.4 The Phases of Event Organization
1.5 The Responsibility Areas of Event Organization
Chapter 2: Creativity
2.1 What is Creativity?
2.2 The Cognitive Process
2.3 The External Environment
2.4 Creativity Techniques
and Methods
Chapter 3: Budgeting
3.1 Preparing the Production Budget
3.2 Managing Cash Flow
3.3 Making a Profit
3.4 Budget Layouts
3.5 Other Financial Considerations
Chapter 4: Proposals
4.1 What Wins Business
4.2 Preparing a Winning Proposal
4.3 Delivering a Winning
Proposal
4.4 Ethical Considerations
Chapter 5: The Production Team
5.1 Assembling and Organizing the Team
5.2 Working with the Team:
Concept and Proposal Phase
5.3 Working with the Team: Coordination Phase
5.4 Working with the Team: Execution Phase
5.5 Health and Safety
Issues
Chapter 6: Contract Management
6.1 Definition of a Contract
6.2 What Should be Included in a Contract?
6.3 Issuing and Signing
Contracts
6.4 Breaking a Contract
6.5 Resolving Disputes
Chapter 7: Risk Management
7.1 Theory versus Reality
7.2 Compliance
7.3 Insurance
Chapter 8: Production Management
8.1 During the Event Coordination Phase
8.2 During the Event Execution Phase
Chapter 9: Event Follow-up
9.1 Following up with the Production Team
9.2 Following up with the Venue
9.3 Following up with the Client
| Bibliographic details |
Paperback, 272 pages, publication date: NOV-2007
ISBN-13: 978-0-7506-8243-5
ISBN-10: 0-7506-8243-4
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 38.95
USD 46.95
GBP 26.99
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Last update: 25 Nov 2009
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