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| FORECASTING TOURISM DEMAND
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To order this title, and for more information, click here
By
Douglas Frechtling, Chair of the Department of Tourism and Hospitality Management, The George Washington University,USA
Description
'Forecasting tourism demand' is a text that no tourism professional can afford to be without. The tourism industry has experienced an
overwhelming boom over recent years, and being able to predict future trends as accurately as possible is vital in the struggle to stay
one step ahead of the competition.
Building on the success of 'Practical Tourism Forecasting' this text looks at 13 methods of forecasting
and with a user friendly style, 'Forecasting Tourism Demand' guides the reader through each method, highlighting its strengths and weaknesses
and explaining how it can be applied to the tourism industry.
'Forecasting Tourism Demand' employs charts and tables to explain how
to:
* plan a forecasting project
* analyse time series and other information
* select the appropriate forecasting model
* use the model
for forecasting and evaluate its results
Ideal for marketing managers and strategic planners in business, transportation planners and
economic policy makers in government who must project demand for their products among tourists. Executives who rely on forecasts prepared
by others will find it invaluable in assisting them to evaluate the validity and reliability of predictions and forecasts. Those engaged
in analysing business trends will find it useful in surveying the future of what has been called the largest industry in the world.
Audience
Postgraduate students and practitioners in the tourism industry.
Libraries (faculty, site and departmental within universities and colleges and special libraries within industry)
Contents
Introduction; Alternative forecasting methods and evaluation; The tourism forecasting process; Basic extrapolative methods and decomposition;
Intermediate extrapolative methods; An advanced extrapolative method; Causal models: regression analysis; Causal methods: structural
models; Qualitative forecasting methods; Conclusion.
| Bibliographic details |
Hardbound, 279 pages, publication date: MAY-2001
ISBN-13: 978-0-7506-5170-7
ISBN-10: 0-7506-5170-9
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
USD 124
EUR 101
GBP 74
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Last update: 4 Sep 2009
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