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| INTRODUCTION TO TOURISM
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To order this title, and for more information, click here
By
Leonard J Lickorish, Now deceased - Former Director General, British Tourist Authority and Secretary General, European Tourism Action Group
Carson L Jenkins, Professor of International Tourism, The Scottish Hotel School, University of Strathclyde
Description
An Introduction to Tourism is the essential guide to the tourism industry. It provides a comprehensive and authoritative introduction
to all facets of tourism including:
the history of tourism; factors influencing the tourism industry; tourism in developing countries;
sustainable tourism; forecasting future trends.
Tourism has changed radically in recent years with the onset of many technological
and economic changes and an ever increasing concern for the environment. This book provides a down-to-earth introduction to this complex
and multi-faceted industry.
This invaluable introduction is written for all students of tourism and all those involved in the industry
who want to know more about the structure, component activities and environment within which they work.
Audience
Undergraduate students on tourism courses or business studies students with a tourism option; advance GNVQ students; those employed in the industry.
Contents
Preface; The nature and characteristics of the tourism industry; How tourism developed - the history; The measurement of tourism; Factors
influencing demand for tourism; Economic impacts of tourism; Social and cultural aspects of tourism; Tourism and the environment; Tourism
trades; Marketing; Tourism policy, planning and development; The role of government; Tourism in developing countries; Tourism by world
region; Future trends; Index.
| Bibliographic details |
Paperback, 256 pages, publication date: MAR-1997
ISBN-13: 978-0-7506-1956-1
ISBN-10: 0-7506-1956-2
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 38.95
USD 44.95
GBP 26.99
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Last update: 4 Sep 2009
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