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To order this title, and for more information, click here
Third Edition
By
Glenn Bowdin, Principal Lecturer in Events Planning, UK Centre for Events Management, Leeds Metropolitan University
Description
This is an introductory, first-year textbook for students of Events Management and Hospitality Management - there are approximately
20,000 events management students in the UK alone.
Unlike the competition, which does not cover the subject with sufficient breadth
and depth, Events Management third edition provides a complete resource with all the information a student needs about the principles
and practices associated with planning, managing and staging events.
The chapter structure has been revised, expanded and
updated to reflect developments and changes in priorities in the market place:
- New chapter on Environmental Planning and
Events
- New chapter on Perspective of Events
- Expanded content on the marketing of events
- Expanded content
on the Law and Events
- Additional content on Risk and Occupational Health and Safety Management
- Revised and new international
case studies
A companion website provides:
Learning objectives, links to organisations and companies discussed, figures,
tables, case studies, references and updates.
Audience
First year undergraduate students on Events Management courses
| Bibliographic details |
Paperback, 656 pages, publication date: MAR-2010
ISBN-13: 978-1-85617-818-1
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 37.95
USD 52.95
GBP 31.99
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Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
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076/716
Last update: 2 Dec 2009
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