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Driving Conversion with the Inference Engine
To order this title, and for more information, click here
By
Igor Goldkind
Description
Implement state-of-the-art semantic search engine optimization techniques to meet your client's communication, and ROI goals. Armed
with a sound understanding of the semantic technologies and practical case studies that demonstrate implementations you are ready to
introduce your clients to this major shift in search technology, keeping them within the information loop that will continue to attract
their audience to their sites.
Contents
Introduction; Current Search Technologies; Social Media; how reliable are your friends?; Machines vs. Man: Who?s Doing the
Thinking Here?; Semantic Search Engines and Applications; Brass Tacks: Restructuring Data with RDFa Schemas ;Meta Format
Data; Case Studies: 6 Real Time Clients; The Meaning of Meaning: Moving Towards an Intelligent Web; Appendices, Web links
and other resources
| Bibliographic details |
Paperback, 352 pages, publication date: MAY-2010
ISBN-13: 978-0-240-81333-2
Imprint: FOCAL PRESS
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| Price and Ordering |
Price:
EUR 27.95
USD 34.95
GBP 24.99
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Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
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Last update: 5 Sep 2009
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