 |
|
| CULT OF ANALYTICS
| |
| | |
|
|
Driving online marketing strategies using web analytics
To order this title, and for more information, click here
By
Steve Jackson, Senior Consultant in Web Analytics, Satama Consultancy
Description
If you want to understand and get true value from your online content you need to understand how it is used by your customers. If you
work with web analytics and online search optimization, this book will provide you with the tools and insight you need to do just that.
Even more, it will give you an actionable plan to transform the culture of your organization into one that uses web analytics
on a daily basis, focusing on real changes you can make to your department and processes to transform the way your business works.
With examples from dozens of companies ranging from small businesses, to consumer sites like Amazon, to some of the largest companies
in the world including Tesco and Google, Cult of Analytics demonstrates just how to apply web analytics to your business.
Audience
Professional: Online/web marketing managers and their teams, directors and CEOs (of SMEs), business analysts, measurement analysts, web
content producers (in larger companies), business intelligence/CRM analysts.
Contents
The Organizational Hub and Spoke Method; Understanding Reach, Engage, Activate and Nurture (REAN); How to develop KPIs; Quick Wins
and How to Use Them; The Tools of the Trade; Developing and Measuring Motivational and Behavioral Personae; Using the Insight Model to
Improve Conversion and Retention; Simplified Reporting; The Proliferation Process
| Bibliographic details |
Hardbound, 294 pages, publication date: MAY-2009
ISBN-13: 978-1-85617-611-8
Imprint: BUTTERWORTH HEINEMANN
|
| Price and Ordering |
Price:
EUR 39.95
USD 54.95
GBP 26.99
|  |
Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
|
See also information about conditions of sale & ordering procedures, and links to our regional sales offices.
|
076/734
Last update: 7 Sep 2009
|
|
| |
| | |
|
|
| |
Home | Elsevier Sites | Privacy Policy | Terms and Conditions | Feedback | Site Map | A Reed Elsevier Company