 |
|
| INTERNET MARKETING: A PRACTICAL APPROACH
| |
| | |
|
|
To order this title, and for more information, click here
By
Alan Charlesworth, Senior Lecturer at the Sunderland Business School, University of Sunderland, UK.
Description
Internet Marketing: A Practical Approach is a step-by-step guide to marketing using the internet. Concentrating on the operational and
functional aspects of this dynamic area, the book is packed with tactical advice and real-life examples from those leading the field
to help you succeed.
Written as an accessible guide to equip you for the online element of any contemporary marketing role, Internet
Marketing covers all the key topics, including search engine optimization and social media marketing, before moving on to consider the
internet as part of an integrated marketing strategy. With real-world case studies to illustrate e-marketing in practice and exercises
to help you analyse, plan and execute effective strategies within the workplace, this practical resource will prepare you to undertake
internet marketing across a variety of organizations.
More than just a book, this complete package features an associated website at
www.alancharlesworth.eu/internetmarketing which hosts the case studies for the book, offers further tips and advice, and provides access
to a wealth of extra material such as up-to-date references and web links.
Audience
Primary: undergraduate levels 2/3 and postgraduates students studying marketing modules on applied digital marketing, strategic online
marketing, internet marketing and the marketing element of e-commerce modules.
Secondary: practitioners, either using it to teach themselves,
or delivered through CPD marketing courses
Contents
Introduction; Getting started online; Web site development; The B2C online presence; Search engine optimization; Online advertising; Permission
marketing; Social media marketing; The Internet as part of an integrated marketing strategy
| Bibliographic details |
Paperback, 384 pages, publication date: FEB-2009
ISBN-13: 978-0-7506-8684-6
Imprint: BUTTERWORTH HEINEMANN
|
| Price and Ordering |
Price:
EUR 29.99
USD 37.95
GBP 26.99
|  |
Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
|
See also information about conditions of sale & ordering procedures, and links to our regional sales offices.
|
076/735
Last update: 5 Sep 2009
|
|
| |
| | |
|
|
| |
Home | Elsevier Sites | Privacy Policy | Terms and Conditions | Feedback | Site Map | A Reed Elsevier Company