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| MANAGING FOOTBALL
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An International Perspective
To order this title, and for more information, click here
Edited By
Sean Hamil, Lecturer, Birkbeck College, University of London, UK
Simon Chadwick, Professor of Sport Business Strategy and Marketing, Coventry University, UK
Description
Managing Football is the first book to directly respond to the rapid managerial, commercial and global development
of the sport and offers a thorough analysis of how the football industry can meet the challenges that flow from these developments.
Expertly edited by two well known specialists in football business management, it draws together the work of a world-class
contributor team to form a comprehensive analysis of the most important issues facing the managers of football businesses across the
world.
The cutting edge analysis examines all the important business challenges in the football industry and the management
of football businesses and covers all of the key football markets including England, Spain, France, Italy, Germany, Australia, North
America, China, South Africa, South Korea, the Netherlands & Belgium, and Mexico.
Managing Football
is simply a must-read for anyone studying or working in football business management and is set to be an important landmark in this rapidly
moving and globally expansive field.
Sean Hamil is a lecturer at Birkbeck College, University of London,
UK.
Simon Chadwick is Professor of Sport Business Strategy and Marketing, Coventry University, UK.
Audience
Undergraduate students on football studies, sport management and leisure management degrees; sport managers
Contents
This will be an edited book, with different authors contributing chapters to the text. The editors themselves will contribute at least
two chapters each.
Each chapter of the book will be structured accordingly:
* Statement of learning outcomes
* Overview of chapter
* Introduction
* Case study and discussion questions
* Guided questions
* Key words
* References
* Guided reading
* Recommended websites
In the first section of the book, the aim is to provide readers with an introduction to key management disciplines. Each chapter will
be written specifically in relation to football.
SECTION 1 MANAGING FOOTBALL
Chapter 1 Introduction & market overview
Chapter 2 Ownership & governance
Chapter 3 Finance, revenue generation & cost control
Chapter 4 Broadcasting & technology
Chapter 5 International & global
development
Chapter 6 Sport marketing & sponsorship
Chapter 7 Law & regulation
Chapter 8 Organising and human resource management
Chapter
9 Supply chains, retailing & distribution Chapter 10 Leagues & competitions
Chapter 11 Agents & intermediaries
Chapter 12 Stadiums &
facilities
Chapter 13 Public relations and the media
In the second section of the book, the current state of football in the world?s
leading five football markets will be examined. Each chapter will specifically set out to profile the current state of the industry in
each country and will examine some of the management challenges facing football managers in the respective countries. Each chapter author
will also consider what could happen to football in the future.
SECTION 2 MANAGING FOOTBALL IN THE BIG-5
Chapter 14 England
Chapter
15 Spain
Chapter 16 Italy
Chapter 17 France
Chapter 18 Germany
In the third section of the book, the current state of football in
the five emerging football markets will be examined. Each chapter will specifically set out to profile the current state of the industry
in each country and will examine some of the management challenges facing football managers in the respective countries. Each chapter
author will also consider what could happen to football in the future.
SECTION 3 MANAGING FOOTBALL IN EMERGING MARKETS
Chapter 19 Australia
Chapter 20 North America
Chapter 21 United Arab Emirates
Chapter 22 China
Chapter 23 South Africa
In the fourth section of the
book, the current state of football in the five established football markets will be examined. Each chapter will specifically set out
to profile the current state of the industry in each country and will examine some of the management challenges facing football managers
in the respective countries. Each chapter author will also consider what could happen to football in the future.
SECTION 4 MANAGING
FOOTBALL IN ESTABLISHED MARKETS
Chapter 24 Argentina
Chapter 25 Netherlands
Chapter 26 Mexico
Chapter 27 South Korea
Chapter 28
Russia
Chapter 29 Conclusions
| Bibliographic details |
Paperback, 520 pages, publication date: SEP-2009
ISBN-13: 978-1-85617-544-9
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 28.95
USD 52.95
GBP 31.99
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Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
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Last update: 25 Nov 2009
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