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| HANDBOOK OF HOSPITALITY STRATEGIC MANAGEMENT
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To order this title, and for more information, click here
Edited By
Michael Olsen, Professor of Hospitality Strategy, Virginia Polytechnic Institute and State University, USA
Jinlin Zhao, Associate Professor & Director of Graduate Program in the School of Hospitality and Tourism Management at Florida International University, USA
Included in series
Handbooks of Hospitality Management,
Description
Handbook of Hospitality Strategic Management provides a critical review of mainstream hospitality strategic management research topics.
Internationally recognized leading researchers provide thorough reviews and discussions, reviewing strategic management research by topic,
as well as illustrating how theories and concepts can be applied in the hospitality industry. This book covers all aspects of strategic
management in hospitality.
The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators,
students and industry practitioners.
Audience
Undergraduate students, graduate students (both MS and PhD), active researchers, sophisticated industry managers, and graduate course instructors
Contents
The environment - essential skills for the hospitality manager; Industry critical success factors and their importance strategy; The investment
process and managing strategy for the multinational; Hotel investment risk: What are the chances?; Determining the cost of capital; Real
estate investments as a strategic choice; Industry wide competitive methods - the key construct of strategy, industry practices; Valuing;
Intangibles as competitive methods; Pricing - strategic choices in creating value; Strategic alliances - strategic choices; Resource
allocation decisions and organizational structure; Human resource management - high performance work practice systems as core competencies;
The role of technology in organizational structure and as an important core competency; Strategy execution and implementation - realizing
strategy through operations; The role of management information systems in executing strategy; Leadership - the critical competency in
executing strategy; The organizational climate and its role in executing strategy; Communication and its role in executing strategy;
The importance of alignment and how alignment is determined; Innovation and strategy implementation - the key challenge in today's competitive
atmosphere; The role of change in executing strategy; Translating strategic direction into executical plans; Strategy models and their
application to the developing world; Strategy models and their application to small and medium sized enterprises; Strategy models and
their application to multinunit firms.
| Bibliographic details |
Hardbound, 512 pages, publication date: JUL-2008
ISBN-13: 978-0-08-045079-7
ISBN-10: 0-08-045079-2
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
GBP 57.99
EUR 84.95
USD 116.95
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Last update: 5 Sep 2009
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