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| INTRODUCTION TO SPORT MARKETING
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A Practical Approach
To order this title, and for more information, click here
By
Aaron Smith, Associate Pro Vice-Chancellor, Business & Industry Relations RMIT University
Included in series
Sport Management,
Description
Introduction to Sport Marketing is a highly accessible text that presents the key principles and tools of sport marketing. Written by
an expert in sport management and marketing, it combines clear explanations with case studies, exercises, web-based activities and illustrations,
highlighting the techniques applicable to the non-profit, professional, and government sectors of sport. In addition to addressing traditional
sport marketing concepts, the text also offers a unique chapter on cutting edge ideas and technologies in new media sport marketing.
Written for readers new to sport marketing or at the start of their careers, the text equips the reader with a strong knowledge basis.
Introduction to Sport Marketing should be the first stop on any beginner sport management and
marketing student's reading list.
Audience
Primary: HND, Foundation Studies and 1st year undergraduate students new to sports marketing studying on sport management or sports marketing
degrees.
Secondary: Any sports marketing student struggling with current texts and in need of an easy-to-use introduction to the subject
Contents
CHAPTER 1. Sport Marketing Introduction
CHAPTER 2. Sport Markets
CHAPTER 3. Sport Consumers
CHAPTER 4. Sport Marketing Opportunities
CHAPTER
5. Sport Marketing Strategy
CHAPTER 6. Sport Products
CHAPTER 7. Sport Pricing
CHAPTER 8. Sport Distribution
CHAPTER 9. Sport Promotion
CHAPTER 10. Sport Sponsorship
CHAPTER 11. Sport Services
CHAPTER 12. Sport Marketing and the New Media
CHAPTER 13. Sport Marketing Implementation
and Control
| Bibliographic details |
Paperback, 352 pages, publication date: MAY-2008
ISBN-13: 978-0-7506-8685-3
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 28.95
USD 43.95
GBP 24.99
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076/717
Last update: 1 Dec 2009
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