Edited by
Simon Chadwick, Professor of Sport Business Strategy and Marketing, Coventry University, UK
Dave Arthur, Senior Lecturer in Sport Management, Southern Cross University, Australia
Description
As the position of sport management in the higher education curriculum becomes stronger by the year, the numbers of students and staff
who are teaching and learning on sport management related modules is growing exponentially.
International Cases in the Business
of Sport focuses specifically on the analysis of high profile cases studies within the management of sport businesses and offers
an innovative teaching solution to a market which has been poorly served until now.
Edited by two leading figures in the field, the
text provides:
- a fantastic range of global sports cases authored by renowned experts in the field
- cutting edge analysis
and comprehensive diagnosis of major international professional sport business cases
- a clear and structured presentation and examination
of key issues within each case
- a strong blend of academic and practitioner analysis and commentary
- an informative and comprehensive
resource for those seeking a better understanding of developments in commercial sport
International Cases in the Business
of Sport is a truly international text examining sports from a global perspective and including case studies on: football, rugby,
baseball, athletics, cricket, motor sports and sailing.
There is a companion website available for tutors using this text with
further analysis, more cases and extra questions and exercises at www.textbooks.elsevier.com You must be registered and logged in via
the tab at the top right of this page to access the teaching support materials.
Audience:
Primary: undergraduates on sport management and sports studies courses; academics who require case material for their classes
Secondary: practitioners in the sport management industry
