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| GABAY'S COPYWRITERS' COMPENDIUM- REVISED EDITION IN PAPERBACK
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The Definitive Professional Writers Guide
To order this title, and for more information, click here
Second Edition
By
Jonathan Gabay, An advisor on creativity and the Web to the Marketing Society, a copywriter on leading through-the-line-brands, and a Web creative strategist
for leading e-markets. He is also a Media spokesperson on the Web and imaginative marketing.
Description
Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and
engaging copy in a short space of time. Creativity is not always to hand, and therefore on some occasions additional help is required
to find the right phrase, description or slogan. Gabay's Copywriting Compendium contains a wealth of inspiring tips, ideas and descriptions
to aid the writing process, such as advice on spelling and grammar, examples of rhyming words, suggested euphemisms, and odd facts.
Audience
Copywriters, Marketers managers, advertising managers, Technical writers and business and technical authors, Foreign language marketers selling into English language markets.
Contents
Introduction: Have genius, will travel - far; The creative briefing process; Mind your Ps and Qs; Vocabulary; Word usage; Spell well;
Modern idioms; US language; Is it a bird? Is it a plane? No, it's a sloganeer!; Cliches - they're playing our song again; Portmanteau
- copy blending; Rhyme time; All together now; Quotations; Wise sayings; Do your speak marketese?; Euphemisms; First come - first served;
Similes; Metaphors; Tounge twisters; World data & conversion tables. Top Tips - top tips for great awareness; top tips to brain storm;
top tips to 'sale' innovative copy; top tips to write reports; top tips to think creatively; top tips for great Web copy; top tips for
great direct mail letters; top tips for viral copy; top tips for radio ads; top tips for book blurbs; top tips for release writing; top
tips for response advertising; top tips for packaging copy; top tips for point of sale; top tips for great brochure copy; top tips for
poster copy; top tips for multi-media text; top tips for video scripting. Appendices - Award winners (selection of award winning ads,
key guidelines); Make contact; Addresses of leading creative and marketing organisations.
| Bibliographic details |
Paperback, 712 pages, publication date: AUG-2006
ISBN-13: 978-0-7506-8320-3
ISBN-10: 0-7506-8320-1
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
GBP 24.99
EUR 27.95
USD 41.95
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Books and book related electronic products are priced in euro (EUR), and Great Britain Pounds (GBP) and US dollars (USD). EUR prices apply in Europe. GBP prices apply to the UK. USD prices apply to the Americas, Asia Pacific and the rest of the world.
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See also information about conditions of sale & ordering procedures, and links to our regional sales offices.
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076/734
Last update: 20 Feb 2010
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