By
Tony Rogers, Chief Executive, British Association of Conference Destinations (BACD) and Executive Director of the Association of British Professional Conference Organisers (ABPCO)
Rob Davidson, Senior Lecturer in Business Travel & Tourism, University of Westminster, UK
Description
Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and
promotion, such as:
* Trends and issues in destination and venue marketing
* Strategic marketing planning, ROI and strategy evaluation
* Destination and venue selling strategies
* Future challenges, opportunities and supply-side developments
Included in series
Events Management
Audience:
Levels 3 and above Events Management degree courses and related options; Masters students on conversion courses; Practitioners.
