 |
|
| PROGRESS IN TOURISM MARKETING
| |
| | |
|
|
To order this title, and for more information, click here
Edited By
Metin Kozak, University of Namur, Belgium
Luisa Andreu, University of Valencia, Spain
Included in series
Advances in Tourism Research,
Description
The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show
the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses and
evaluate its potential impact on performance improvement. The structure is based upon the inclusion of an introduction and four main
parts, namely IT marketing, destination competitiveness, image measurement, and consumer behaviour. There is a brief introduction for
each part prior to the discussion of specific chapters just to make the readers familiar with their content. The editors believe that
there is a need for information on how to better apply both traditional and contemporary marketing tools in order to be more competitive
within the international arena.
Metin Kozak serves as an Associate Professor of Marketing in the School of Tourism and Hotel Management,
Mugla University, Turkey. Also, he is a visiting fellow in the Department of Marketing, University of Namur, Belgium. Following a successful
career within the last five years (since the approval of PhD degree in 2000), Metin has received two awards to mark his achievements.
In 2001, his PhD dissertation on benchmarking was nominated, by the EFQM- EU, among the best three PhD studies on TQM. In 2004, by a
committee of the Turkish Tourism Investors' Association, he was awarded the grand prize of the tourism researcher of the year 2003 in
Turkey. He has published mainly in tourism journals and authored a book on Destination Benchmarking. His main research interests focus
on consumer behavior, benchmarking, competitiveness, cross-cultural research, destination management and marketing, and European tourist
markets.
Luisa Andreu is Assistant Professor of Marketing in the Department of Marketing, University of Valencia, Spain. She obtained
her Master's degree in Tourism from the International Centre for Tourism, Bournemouth University, UK, and a Ph.D. in Business Administration
from the University of Valencia, Spain. She is a member of the Spanish Association of Scientifics in Tourism. She has published various
articles in Annals of Tourism Research, Tourism Management, European Journal of Marketing, Journal of Travel and Tourism Marketing, among
others. She has presented papers at several conferences organized by the European Marketing Academy, Academy of Marketing Science, CPTHL,
and State of the Art: Tourism. She has also involved in numerous academic and industrial projects. Her research interests include consumer
behavior and cross-cultural issues in service marketing.
Audience
Academics, Practitioners and Students.
Contents
Preface. (M. Kozak and L. Andreu).
Introduction.
Tourism and Hospitality Marketing Research: Update and Suggestions.
(Haemoon Oh, Byeong-Yong Kim and Jee Hye Shin).
Part I: IT Marketing.
(M. Kozak and Luisa Andreu). A Historical Development
of "IT" in Tourism Marketing. (Y. Sari, M. Kozak and T. Duman). Use of Electronic Documents and Brochures for Sustainable Marketing.
(Y. Sari, I. Cinar and D. Kutukiz). Online Travel Purchases from Third-Party Travel Web Sites. (C. Cobanoglu et al.)
Part II:
Destination Marketing and Competitiveness.
(M. Kozak and L. Andreu). Destination Marketing: A Framework for Future Research.
(A. Fyall, B. Garrod and C. Tosun). A Reclassification of Tourism Industries to Identify the Focal Actors. (D. Ermen and J. Gnoth). A
Comparative Analysis of Competition Models for Tourism Destinations. (N. Vanhove). Media Strategies for Improving National Images during
Tourism Crises. (E. Avraham and E. Ketter).
Part III: Market Segmentation.
(M. Kozak and L. Andreu). Using the Experientially-Based
Approach to Segment Heritage Site Visitors. (A. Biran, Y. Poria and A. Reichel). Motivations and Lifestyle: Segmentation Using the Construct
A.I.O. (A.M. Gonz lez Fern ndez, M.C. Blanco and C.R. Santos). Correlates of Destination Risk Perception and Risk Reduction Strategies.
(G. Fuchs and A. Reichel). Segmented (Differential or Discriminatory) Pricing and its Consequences.
(A.D.A. Tasci, A.K. Gurbuz and W.C.
Gartner).
Part IV: Consumer Behaviour.
(M. Kozak and L. Andreu). Seeking to Escape: Sights over Approach-avoidance Dialectics.
(C.P. Marques). Cultural Approximation and Tourist Satisfaction. (M. Tuna). The Role of Non-Monetary Costs in a Model of Leisure Travel
Value. (T. Duman, G.N. Kocak and O. Tutuncu). Studying Visitor Loyalty to Rural Tourist Destinations. (E. Kastenholz, M.J. Carneiro and
C. Eus bio). Waiting Time Effects on the Leisure Experience and Visitor Emotions. (J. Gnoth, J.E. Bign and L. Andreu). Effects of Price
Promotions on Consumer Loyalty Towards Travel Agencies. (Sara Campo Mart nez and Maria Jesus Yague Guill n).
| Bibliographic details |
Hardbound, 326 pages, publication date: MAR-2006
ISBN-13: 978-0-08-045040-7
ISBN-10: 0-08-045040-7
Imprint: ELSEVIER
|
| Price and Ordering |
Price:
GBP 59.99
USD 102
EUR 86.95
|  |
Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
|
See also information about conditions of sale & ordering procedures, and links to our regional sales offices.
|
076/718
Last update: 30 Nov 2009
|
|
| |
| | |
|
|
| |
Home | Elsevier Sites | Privacy Policy | Terms and Conditions | Feedback | Site Map | A Reed Elsevier Company