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| CONSUMER BEHAVIOUR IN TOURISM
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To order this title, and for more information, click here
Second Edition
By
John Swarbrooke, Principal Lecturer in Tourism Management, Centre for Tourism, Sheffield Hallam University, UK
Susan Horner, Principal Lecturer in Marketing, Sheffield Hallam University, UK
Description
Consumer Behaviour in Tourism takes a broad view of tourism and looks at consumer behaviour in a number of sectors including:
* tour operation
* tourist destinations
* hospitality
* visitor attractions
* retail travel
* transport
Now fully revised and
updated, the second edition of this bestselling text looks provides an international perspective on consumer behaviour in tourism through
the use of numerous examples and case studies drawn from a range of different regions of the world; an exploration of national differences
in consumer culture; the dissemination of research findings and concepts from a number of different regions of the world. This second
edition includes new chapters on ecotourists, destination image and choice, terrorism and the tourism market, the internet and tourist
behaviour and the rise of the no frills markets. It also includes new material on health concerns and government travel advice, events
and festivals, business travel, national and cultural differences and more.
Each chapter features conclusions, discussion points and
essay questions, and exercises, at the end, to help tutors direct student-centred learning and to allow the reader to check their understanding
of what they have read.
Cases include: Las Vegas, Nevada, USA; Currency exchange rates as a determinant of tourist
behaviour; The adventure tourism market in the USA and New Zealand; The Chinese tourism market; The Islamic tourism market; The impact
of terrorism on tourist behaviour; The health tourism market including cosmetic surgery tourism; The UK outbound market; The international
conference market; Travellers experience websites; The international theme park market; The festivals and events market around the world
'Dark' tourism
Audience
Undergraduate level 1 to 2 for students of tourism management and associated degree programmes. Usually taught as part of marketing modules (core).
Contents
Context: Introduction; Main concepts in consumer behaviour; History of tourist behaviour; Conclusion; The Purchase-Decision Process: Models;
Determinants; Models of purchase decision processes; Typologies of Tourist Behaviour: Classifications and typologies of tourist behaviour;
Tourism Demand and Markets: The pattern of world demand; National differences - domestic, outbound, inbound; The nature and demand in
different segments; Markets for different sectors; Consumer Behaviour and Marketing: Researching tourist behaviour; Marketing mix and
tourist behaviour; Topical Issues in Tourist Behaviour: Eco tourist/green consumer : myth or reality?; Rise of the global/euro tourist?
- post modernism; Emerging demand/markets/segments; Quality & tourist satisfaction; Conclusions and Future: New models of tourist behaviour;
Tourist behaviour and general consumer behaviour - a comparison; Future of tourist behaviour including an agenda for research; Case Studies:
PGL; Thomas Cook's Club 18-30; The segmentation of the outbound Japanese market; Segmenting the leisure shopping market; The savoy hotel,
london; First choice holiday's all inclusive package; the cruise market - Carnival cruise lines; Wensleydale creamery, hawes, north Yorkshire;
Societe roquefort; Industrial tourism in france; British airways - environmental policy; TUI germany - environmental policy; Ragdale
hall - health hydro; The international spa market; Adventure tourism in new zealand; Gay and lesbian tourism in Australia; easyjet; Las
vegas, nevada, usa; Taiwan, the emergence of a new major outbound tourism market; The inbound market to the republic of cyprus; Susi
madron's cycling for softies;Glossary of Terms; Bibliography; Index
| Bibliographic details |
Paperback, 440 pages, publication date: OCT-2006
ISBN-13: 978-0-7506-6735-7
ISBN-10: 0-7506-6735-4
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
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GBP 31.99
USD 58.95
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Last update: 5 Sep 2009
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