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| BENCHMARKING NATIONAL TOURISM ORGANISATIONS AND AGENCIES
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Understanding Best Performance
To order this title, and for more information, click here
Edited By
John Lennon, Glasgow Caledonian University, UK
Hugh Smith, Glasgow Caledonian University, Glasgow, UK
Nancy Cockerell, The Travel Business Partnership, London, UK
Jill Trew, The Travel Business Partnership, London, UK
Included in series
Advances in Tourism Research,
Description
This book examines comparative performance and best practice in National Tourism Organisations/ Administrations from extensive research
carried out in 2003 and 2004. It compares qualitative and quantitative data in order to ascertain best performance.
Analysis is contained
in detail for eight National Tourism Organisations based in four Continents, comprising: Australia, Canada, France, Ireland, The Netherlands,
South Africa and Spain. Each country is examined and analysed in the following key areas: Travel and Tourism Performance, Organisation
of Tourism, The National Tourism Organisation, structure, Role, Staffing and Offices, Resources and Funding as well as providing case
studies of good practice. The book includes methodology of the research and provides discussion and comment of the main roles and success
formula in comparable National Tourism Organisations.
– Useful, practical guide to government's involvement in tourism over the past
decade or more
– Brings insight from both the academic and practitioner markets
– International Case Studies
Audience
Postgraduate courses in Tourism, Travel and Hospitality.
Contents
Benchmarking – A range of approaches. Current trends and isssues: The rationale for states' involvement in tourism. Trends in tourism
performance. Structure, legal status and the role of NTOs. Australia. Canada.
France. Ireland. Netherlands. New Zealand. South Africa.
Spain.
| Bibliographic details |
Hardbound, 274 pages, publication date: MAY-2006
ISBN-13: 978-0-08-044657-8
ISBN-10: 0-08-044657-4
Imprint: ELSEVIER
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| Price and Ordering |
Price:
USD 115
EUR 105
GBP 73
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Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
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076/718
Last update: 22 Sep 2009
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