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| CRISIS MANAGEMENT IN THE TOURISM INDUSTRY
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To order this title, and for more information, click here
Second Edition
By
Dirk Glaesser, Chief of the Publications Section, World Tourism Organization
Description
The tourism industry is arguably one of the most important sources of income and foreign exchange, and is growing rapidly. However, national
and international crises have huge negative economic consequences.
Crisis Management in the Tourism Industry aims
to illustrate the theories and actions that can be taken to better understand consumer, economic and environmental reaction, in order
for the businesses involved to be more prepared for such events. Now in its second edition, this text has been fully revised and extended
to include recent events such as Bali, SARS and international terrorism, expanding sections such as:
* Terrorism and criminal activities
* Risk perceptions and the influencing variables
* The stakeholder concepts
* Analysis methods- visibility of advantages/disadvantages
of methods
* Marketing instruments and best practices
Written by one of the world's leading experts from the World Tourism Organisation,
the book has global coverage, and presents international, up-to-date case studies and examples from countries such as the UK, Australia
and USA.
The book provides discussion of:
* The influential effect of the mass media
How crises effect the purchase decision process
Destination branding/image and its manipulation
Preventative crises management and strategies
Crisis Management in the Tourism Industry
is an essential guide to explaining how the tourism industry can prepare and succeed in the face of the effects of crises.
Audience
Primary: 3/4th year undergraduates and post graduates studying tourism and tourism management. Those studying Tourism Theory and Practice
and Tourism Management at postgraduate level and tourism management and risk management at undergraduate level.
Secondary: relevant
to those studying risk management as part of business qualifications and industry/practitioner audience, especially given the author's
connection with the WTO.
Contents
Introduction to crisis management: Crises spheres of activity; Methods of analysis and prognosis; Strategic measures of crisis management;
Crisis planning and organisational measures; Crisis management instruments; Bibliography; Index
| Bibliographic details |
Paperback, 352 pages, publication date: APR-2006
ISBN-13: 978-0-7506-6523-0
ISBN-10: 0-7506-6523-8
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 48.95
USD 51.95
GBP 33.99
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Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
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Last update: 30 Nov 2009
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