 |
|
| BUSINESS DEVELOPMENT IN LICENSED RETAILING
| |
| | |
|
|
A Unit Manager's Guide
To order this title, and for more information, click here
By
Conrad Lashley, Professor of Leisure Retailing, Centre for Leisure Retailing, Nottingham Business School, UK
Guy Lincoln, Senior Lecturer in the School of Tourism and Hospitality at Leeds Metropolitan University
Included in series
Hospitality, Leisure and Tourism,
Description
'Business Development in Licensed Retailing: a unit manager's guide' details the indispensable skills and techniques needed to manage
units within licensed retail organisations in a flexible and entrepreneurial manner.
This book:
Forms the basis of a complete course
for a unit manager's development.
Provides an overview of the range of skills needed for effective unit management.
Supports the
development of techniques with examples from existing best practice and case examples from companies such as JD Wetherspoon's, TGI Fridays
and McDonald's amongst others.
Business Development in Licensed Retailing considers the functional management techniques required at
unit management level, covering recruitment, human resource management, operations, service quality and customer relations, financial
measurement and analysis, promotions and strategic planning. The analysis systematically provides all the practical know-how you need
to produce of a comprehensive business plan for your unit.
Ending with a comprehensive case study that demonstrates all the aspects
of business development working in a real-life scenario, the text is ideally suited for lecturers and management development personnel
to use as a learning resource through which readers can apply the principles and techniques outlined.
Audience
Level 2 undergraduate students of hospitality, leisure and tourism management degrees, those following the British Institute of Innkeeping's Advanced Qualifications and practioners in the industry.
Contents
Licensed retail management; Staff recruitment and selection; Working with people; Team leadership and motivation; Staff retention and
turnover; Employee development and training; Managing customer service; Managing food production and delivery; Finance - accounting;
Finance - planning and budgeting; Labour cost management; Marketing - understanding your business; Marketing - planning promotional activity;
Preparing a business plan
| Bibliographic details |
Paperback, 352 pages, publication date: JUL-2002
ISBN-13: 978-0-7506-5334-3
ISBN-10: 0-7506-5334-5
Imprint: BUTTERWORTH HEINEMANN
|
| Price and Ordering |
Price:
EUR 40.95
USD 46.95
GBP 26.99
|  |
Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
|
See also information about conditions of sale & ordering procedures, and links to our regional sales offices.
|
076/716
Last update: 30 Nov 2009
|
|
| |
| | |
|
|
| |
Home | Elsevier Sites | Privacy Policy | Terms and Conditions | Feedback | Site Map | A Reed Elsevier Company