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| STRATEGIC MANAGEMENT FOR TRAVEL AND TOURISM
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To order this title, and for more information, click here
By
Nigel Evans, Acting Dean at Teesside Business School, University of Teesside
David Campbell, Senior Lecturer in Strategic Management, Newcastle Business School
George Stonehouse, Principal Lecturer in Strategic Management, Newcastle Business School
Description
Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings
theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student.
Among
the new features and topics included in this edition are:
* international case studies from large-scale businesses such as Airtours,
MyTravel and South West Airlines
* user-friendly applications of strategic management theory, such as objectives, products and markets
and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries
* contemporary
strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances
Strategic
Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on
strategy in travel and tourism.
Audience
Undergraduate and postgraduate students studying in the travel tourism fields;practitioners.
Contents
Introduction; Strategy and strategic objectives for travel and tourism organizations; Introduction to strategy for travel and tourism;
The travel and tourism organization - competences, resources and competitive advantage; The travel and tourism organization - the human
context; Financial analysis and performance indicators; The travel and tourism organization - products and markets; The external environment
for travel and tourism organizations - the macro context; The external environment for travel and tourism organizations - the micro context;
SWOT Analysis; Competitive strategy and strategic direction for travel and tourism organizations; Strategic methods of development for
travel and tourism; Strategic evaluation and selection; Strategic implementation for travel and tourism organizations; International
and global strategies for travel and tourism organizations; Case studies; Glossary; Index.
| Bibliographic details |
Paperback, 420 pages, publication date: DEC-2002
ISBN-13: 978-0-7506-4854-7
ISBN-10: 0-7506-4854-6
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 40.95
USD 46.95
GBP 26.99
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Last update: 30 Nov 2009
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