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| ENTREPRENEURSHIP IN THE HOSPITALITY, TOURISM AND LEISURE INDUSTRIES
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To order this title, and for more information, click here
By
Alison Morrison, Senior Lecturer, The Scottish Hotel School, University of Strathclyde, UK
Michael Rimmington, Senior Lecturer and MBA Programme Director, School of Hotel and Restaurant Management, Oxford Brookes University
Clare Williams, Lecturer in Marketing and Hospitality Business, School of Leisure and Food Management, Sheffield Hallam University
Description
Entrepreneurship is the engine that drives any successful industry or economy. In the rapidly evolving hospitality, tourism and leisure
sector worldwide this is particularly true. This new text is designed to develop a greater understanding of the process and context for
entrepreneurship as well as to provide key concepts which will enable the reader to become more entrepreneurial themselves.
The text
unites appropriate theory with copious real world examples giving the student, manager or trainer a powerful framework for understanding
every aspect of this vital business function. Rigorously developed by authors with wide teaching and industry experience it contains:
*Clear learning objectives and teaching structure *Up-to-date cases throughout *The widest possible coverage of the latest research
and literature *A clear focus on the dynamic hospitality, tourism and leisure sector.
Entrepreneurship in the Hospitality, Tourism and
Leisure Industries is an essential teaching tool and reference on all serious academic and professional courses and gives a uniquely
powerful overview of the subject for students and trainees.
Audience
Essential teaching tool and reference on all serious academic and professional courses and gives a uniquely powerful overview of the subject for students and trainees.
Contents
The process of entrepreneurship; Entrepreneurs; Corporate entrepreneurship; Environment for enterprise; Finance, business planning and
entrepreneurship; Operations and management of entrepreneurial organizations; Marketing and entrepreneurship; Strategy and entrepreneurship;
Entrepreneurship, an overview.
| Bibliographic details |
Paperback, 224 pages, publication date: DEC-1998
ISBN-13: 978-0-7506-4097-8
ISBN-10: 0-7506-4097-9
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 35.95
USD 51.95
GBP 31.99
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Last update: 4 Sep 2009
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