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An International Arts and Culture Perspective
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Edited By
Ian Yeoman, Associate Professor, Victoria University, New Zealand
Martin Robertson, School of Hospitality, Tourism and Marketing, Victoria University, Australia
Jane Ali-Knight, School of Marketing, Tourism and Language, Napier University
Siobhan Drummond, Senior Lecturer in Tourism, University of Paisley, Scotland
Una McMahon-Beattie, School of Hospitality, Tourism and Consumer Studies, University of Ulster
Description
Festival and Events Management: an international perspective is a unique text looking at the central role of events management
in the cultural, tourism and arts industries.
With international contributions from industry and academia, the text looks at the following:
* Events & cultural environments
* Managing the arts & leisure experience
* Marketing, policies and strategies of art and leisure
management
Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying
online resource.
Audience
Upper level hospitality, leisure and tourism students studying events, arts, or recreation management; event/leisure professionals/consultants
Contents
Foreword by Peter Irvine, Director of Unique Events, Edinburgh
Section one -
Festivals, events and the cultural experience:
Arts, leisure & cultural concepts (Ali-Knight, Robertson); An overview of events management (Jones, Morgan, Salem); Festivals, events & the destination
(Derret);
Section two -
Managing the arts, culture and leisure experience: Event design and management (James and Brown); Visitor management
for festival and events (Yeoman, Robertson, McMahon-Beattie); Service quality and managing your people (Drummond and Anderson); The implications
and process of using IT within events organisations (Knox)
Section three -
Marketing, revenue and retail operations: Events and detination
dynamic (Robertson, Wardrop); Marketing information for the events industry (Wood); Merchandising and Retail (Doyle); Festival and events
catering operations (Fields, Stansbie); Principles and applications in ticketing and reservations management (Beaven, Laws)
Section
four -
Policies and strategies of art and leisure event management; Politics, public policy and the destination (Hall, Rusher); Events
management in the context of New Zealand's art, leisure and cultural sectors (Harrison, McDonald); The economics and evaluation of festival
and events (Carlsen); A strategic approach for the use of sponsorship in the events industry (Masterman); The behavioural aspects of
financial management (Raj); Risk and decision making in event management (Laybourn)
Section five -
Case studies and contemporary
issues of arts and leisure festivals and events: Social and environmental impacts - attitudes of visitors and residents to the impacts
of the 2001 Sidmouth International Festival (Mason, Beaumont-Kerridge); Wine tourism events (Novelli); Edinburgh's winter festivals (Wardrop,
Robertson); Sponsorship, funding and strategic function - Carling festival and V-festival (Raj, Walters); The Anglesey Sea symposium
(Matthews); A critical examination of Sydney's 2000 Olympic Games (Waitt); Index
| Bibliographic details |
Paperback, 448 pages, publication date: OCT-2003
ISBN-13: 978-0-7506-5872-0
ISBN-10: 0-7506-5872-X
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 53.95
USD 62.95
GBP 37.99
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Last update: 30 Oct 2009
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