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| HOSPITALITY SALES AND PROMOTION
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To order this title, and for more information, click here
By
Derek Taylor, Hotel marketing consultant and Past President of HCIMA
Description
'Hospitality Sales and Promotion' is the essential guide for every manager in the hospitality industry wanting to achieve maximum profits
from their sales promotions.
Practical and down-to-earth, this guide discovers:
* who is your customer? market segments and groups
* how can you reach them effectively? the secrets of successful public relations
* new and traditional technologies; from direct mail
to using the Internet to maximum advantage.
Derek Taylor has a wealth of experience in the hospitality industry and has worked with
and advised numerous international corporate hospitality companies. Concrete and relevant case studies and examples from his experience
are used to illustrate throughout the guide, from companies such as: Whitbread, Hilton International, Pizza Express and Stakis.
Audience
Undergraduate students on hospitality management degrees and practitioners.
Contents
The marketing plan; Organizing a sales office; Buyers and customers; Face-to-face selling; Telephone selling; The shape of things that
came - the technology; Banqueting sales; Direct mail; Advertising; In-house promotion; Public relations; Special events and short break
holidays.
| Bibliographic details |
Paperback, 336 pages, publication date: MAY-2001
ISBN-13: 978-0-7506-4986-5
ISBN-10: 0-7506-4986-0
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 38.95
USD 44.95
GBP 25.99
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Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
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Last update: 4 Sep 2009
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