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| UNDERSTANDING THE HOSPITALITY CONSUMER
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To order this title, and for more information, click here
By
Alastair Williams, Former Principal Lecturer and Head of the Centre for Hospitality Management and Retailing, Leeds Metropolitan University
Included in series
Hospitality, Leisure and Tourism,
Description
'Understanding the Hospitality Consumer' presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus
on the role of consumption in hospitality and to investigate our understanding of its place in the contemporary industry.
Taking the
view that successful marketing demands focusing on the customer, this text concentrates on understanding and determining customer needs,
relevant factors in consumer buying behaviour and the effectiveness of today's marketing techniques.
Using industry based case studies
and examples 'Understanding the Hospitality Consumer' :
* Introduces and explores the role of consumer behaviour theory in the context
of hospitality management
* Discusses the principles and research of consumer behaviour and illustrates how they are used in the hospitality
industry today
* Examines the value of consumer behaviour research as applied to the contemporary hospitality industry
* Explores the
challenges to traditional approaches to consumption posed by the postmodern hospitality consumer
The book's targeted focus and practical
application ensures that it is well suited for both students and practising managers in the hospitality field.
Audience
Second and final year undergraduate and postgraduate students on hospitality management courses. Practising managers in middle management positions within SMEs and major branded businesses.
Contents
Introduction; Consumers and services; Individual processes; Social processes; Cultural influences; Consumer decision models; The end of
the marketing concept; Postmodern consumers; Marketing meaning and signification; Researching contemporary consumers; Hospitality implications
of the revolution in consumption.
| Bibliographic details |
Paperback, 288 pages, publication date: MAY-2002
ISBN-13: 978-0-7506-5249-0
ISBN-10: 0-7506-5249-7
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 44.95
USD 50.95
GBP 29.99
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Last update: 4 Sep 2009
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