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| MARKETING GREEN BUILDING SERVICES
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Strategies for Success
To order this title, and for more information, click here
By
Jerry Yudelson, Principal, Yudelson Associates
Description
Marketing Green Building Services: Strategies for Success presents all the information key decision-makers need to respond to the fast-growing
market for green buildings, design and construction services and products. Completely updated, revised and expanded from the author?s
previous works, this book is the one resource you need to succeed in the green building marketplace.
With a sound grounding in contemporary
marketing theory and practice, the book assembles hard-to-find information to assist executives and partners in design and construction
firms in crafting competitive strategies that build on their firm? strengths, while shoring up their weaknesses. Since most design and
construction firms specialize in particular market sectors, the book systematically examines the important market segments for green
buildings. It also presents key business case justifications for green buildings that help architects, engineers and builders to understand
client motivations and respond to them with appropriate marketing tactics and communications strategies.
The book examines how the
green building market is adopting certain new products and design approaches, information that will help manufacturers and product sales
teams to craft appropriate marketing strategies. The book also helps owners and developers understand the green building business case
and to find out what other leading-edge firms and projects have learned - how to market and sell green buildings and green developments
in a highly competitive marketplace.
Audience
Professional architects, engineers and building contractors entering or working in the green building marketplace
Contents
Understanding Green Buildings; Dynamics of Green Building Markets;
Current Green Building Market Trends; The business case for green
buildings; Case Studies of Successful Green Building Marketing; Contemporary Marketing Theory and Practice; Green Buildings in Selected
Vertical Markets; Positioning Your Firm or Company as Green; Six Keys to Successful Green Marketing; Marketing Green Developments to
Buyers and End-Users; The Future of Green Buildings and Sustainable Design; Green Building Resources for Marketers
| Bibliographic details |
Paperback, 312 pages, publication date: OCT-2007
ISBN-13: 978-0-7506-8474-3
ISBN-10: 0-7506-8474-7
Imprint: ARCHITECTURAL PRESS
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| Price and Ordering |
Price:
EUR 42.95
USD 52.95
GBP 29.99
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Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
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Last update: 5 Sep 2009
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