By
David Bridgeland, CTO, Unisys Global Business Transformation
Ron Zahavi, Unisys Corp
Description
As business modeling becomes mainstream, every year more and more companies and government agencies are creating models of their businesses.
But creating good business models is not a simple endeavor. Business modeling requires new skills.
Written by two business modeling
experts, this book shows you how to make your business modeling efforts successful. It provides in-depth coverage of each of the four
distinct business modeling disciplines, helping you master them all and understand how to effectively combine them. It also details best
practices for working with subject matter experts. And it shows how to develop models, and then analyze, simulate, and deploy them. This
is essential, authoritative information that will put you miles ahead of everyone who continues to approach business modeling haphazardly.
Audience:
Professionals involved with business modeling, business process and workflow modeling, strategic planning, including IT mgt, CIOs, information and enterprise architects