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| THE BUSINESS OF RESORT MANAGEMENT
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To order this title, and for more information, click here
By
Peter Murphy, Associate Dean of Research in faculty of Law and Management, La Trobe University
Description
How can owners and managers ensure that their considerable capital investments will return a competitive return on their investments?
How can users and owners be sure they enjoy the promises of tantalizing marketing and real estate claims? Managing Sustainable
Resorts Profitably combines business management principles with environmental and social concerns to offer development solutions
to these questions. By taking an holistic and contemporary approach to the problem of developing sustainable tourism operations, this
book provides a comprehensive assessment of the strategies that need to be considered by various governments, developers and, in particular,
the customer-investor.
The major features of resort development covered by this book include: – Environmental scanning of principal
external and internal influential factors – The curse and blessings of seasonality – Competition for people's recreation and retirement
dollars – Guest activity programming – Environmental issues – Cruise ships as mobile resorts – Staffing issues in isolated areas – Financial
challenges for owners and operators alike – Risk Management – Mutually beneficial options for various stakeholders
Based on an analysis
of global resort opportunities and trends, the book focuses on those generic features that differentiate regional resort management from
urban-centric management needs and priorities. Using comparative case studies the author emphases best case/benchmark examples of a
range of resorts – large and small, urban and rural - to illustrate what can be achieved.
Audience
Senior Undergraduates and Postgraduates of tourism degrees particularly modules covering tourism and planning, resort management.
Contents
History and Features of Resorts: Constants and Changes in Resort Development; External Challenges for Resort Management: Management Definitions
and Techniques for Resorts; Changing Market and Competition: The Seasons; Governance; Internal Challenges and Strategies for Resort Management:
Planning and Financial Management; Marketing Issues for Resorts; Environmental and Site Management; Community and Housing Relationships;
Human Relations Practices; Future Directions: Risk Management; References; Index
| Bibliographic details |
Paperback, 360 pages, publication date: OCT-2007
ISBN-13: 978-0-7506-6661-9
ISBN-10: 0-7506-6661-7
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
GBP 36.99
EUR 40.95
USD 60.95
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Last update: 20 Feb 2010
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