By
Paul Allen, Paul Allen is Associate Professor in the Department of Recording Industry at Middle Tennessee State University and co-author of Record
Label Marketing, also published by Focal Press. He is also a frequent lecturer at other universities on artist management and other music
business subjects. His career work has included radio, TV, political management, and the music business.
Description
Allen prepares you for the realities of successfully directing the careers of talented performers in the high-risk, high-reward music
business.
You will learn to prepare yourself for a career in artist management – and then learn the tools to coach, lead, organize
time, manage finances, market an artist, and carve out a successful career path for both yourself and your clients.
The book features
profiles of artist managers, an exclusive and detailed template for an artist career plan, and samples of major contract sections for
artist management and record deals. Updated information including a directory of artist management companies is available at the book’
s companion website.
A peer reviewer for Artist Management for the Music Business proclaimed “…this is going to be an excellent text.
It contains many unique insights and lots of valuable information.” This is essential reading for managers, students, and artists in
the music business.
Audience:
Entry-level personnel in the music industry in marketing, sales or distribution. Entrepreneurs seeking entry into the music business.
Aspiring musicians/managers. Junior to medium management in music and media. Musicians and songwriters/composers. Junior media practitioners
in music-related fields. Students on music business or industry programs at college or university level. Students on music recording
programs.
