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| THE PERSONA LIFECYCLE
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Keeping People in Mind Throughout Product Design
To order this title, and for more information, click here
By
John Pruitt, Senior Program Manager, SharePoint, Microsoft
Tamara Adlin, Partner and Experience Strategist, Fellswoop
Included in series
Interactive Technologies,
Description
If you design and develop products for people, this book is for you. The Persona Lifecycle addresses the ?how? of creating effective personas
and using those personas to design products that people love. It doesn?t just describe the value of personas; it offers detailed techniques
and tools related to planning, creating, communicating, and using personas to create great product designs. Moreover, it provides rich
examples, samples, and illustrations to imitate and model. Perhaps most importantly, it positions personas not as a panacea, but as a
method used to complement other user-centered design (UCD) techniques including scenario-based design, cognitive walkthroughs and user
testing.
John Pruitt is the User Research Manager for the Tablet & Mobile PC Division at Microsoft Corporation. Tamara Adlin is a Customer
Experience Manager at Amazon.com. For the past six years, John and Tamara have been researching and using personas, leading workshops,
and teaching courses at professional conferences and universities. They developed the Persona Lifecycle model to communicate the value
and practical application of personas to product design and development professionals.
Audience
User-Centered Design (UCD)professionals, including usability practitioners, interaction designers; technical writers, and program managers,
as well as programmers/developers who act as the interaction designers for software--or those professionals who work with developers
and designers.
Contents
Chapter 1 – The Next Frontier for User-Centered Design: Making User Representations More Usable
Chapter 2 – The Persona Lifecycle: A framework
for the persona approach
Chapter 3 – Phase 1: Family Planning (planning a persona effort)
Chapter 4 – Phase 2: Conception & Gestation
(creating personas)
Chapter 5 – Phase 3: Birth & Maturation (launching and communicating personas)
Chapter 6 – Phase 4: Adulthood (using
personas)
Chapter 7 – Phase 5: Lifetime Achievement and Retirement (ROI and reuse of personas)
Contributed Chapters:
Chapter
8 – Users, roles and personas (by Larry Constantine)
Chapter 9 - Storytelling and narrative (by Whitney Quesenbery)
Chapter 10 - Reality
and Design Maps (by Tamara Adlin & Holly Jamesen)
Chapter 11 - Marketing versus design personas (by Bob Barlow-Busch)
Chapter 12 – Why
personas work: The psychological evidence (by Jonathan Grudin)
Appendix A- Example Personas
Appendix B- Sample Image Release Form
References
Contributor Index
Index
| Bibliographic details |
Paperback, 744 pages, publication date: APR-2006
ISBN-13: 978-0-12-566251-2
ISBN-10: 0-12-566251-3
Imprint: MORGAN KAUFFMAN
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| Price and Ordering |
Price:
GBP 49
EUR 57.95
USD 74.95
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Last update: 30 Oct 2009
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