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Customer Relationship Management, 2nd Edition, Francis Buttle
This new edition will be the definitive CRM textbook and places CRM as a core business strategy for maximising profit. Highly recommended for both practitioners and marketing students who seek to gain an unbiased overview of CRM from strategy to technology.
Journal of Consumer Psychology has announced two important policy changes. To further the journal’s unique role in catalyzing the process of ground breaking knowledge acquisition and dissemination in the area of consumer psychology, the journal seeks two types of manuscripts in addition to those it already publishes. Effective April 1st of 2009, the journal will also consider Short Report Articles and Review Articles for publication.
Elsevier has been chosen by the Direct Marketing Educational Foundation (DMEF) to publish its premier journal, the Journal of Interactive Marketing, beginning January 2009.
By partnering with Elsevier, the DMEF, which is based in New York City, strengthens its mission to attract, educate, and place new direct/interactive marketing talent. “As the marketing world changes dramatically to meet the diverse needs brought on with the emergence of the Internet, I am particularly thrilled to be working with Elsevier as we look to build on the great success of the Journal,” said DMEF President Terri L. Bartlett.
The Journal of Interactive Marketing® (JIM) is a premier academic journal, with high managerial relevance, publishing leading-edge ideas, methodologies and insights in the field of interactive marketing. JIM continues to be a thought leader and catalyst for shaping ideas and issues associated with electronic, interactive, and direct marketing environments.
For more information about the DMEF visit the website at www.directworks.org
To find out more about the journal or to submit an article, please visit the journal homepage at www.elsevier.com/locate/intmar
New Associate Editor for Review Articles for Journal of Consumer Psychology
We are delighted to welcome Frank Kardes, the Donald E. Weston Professor of Marketing at the College of Business at the University of Cincinnati, who will serve as the new Associate Editor for Review Articles of the Journal of Consumer Psychology.
His responsibility will be to identify, solicit, and manage Review Manuscripts from distinguished scholars in Psychology, Behavioral Economists, and Consumer Behaviorists. Journal of Consumer Psychology greatly appreciates his expertise and experience in this area and looks forward to his contribution to the journal’s new knowledge acquisition and dissemination.
Special Issue...
International Journal of Research in Marketing
We are delighted to announce the publication of a special issue entitled Marketing and Health, now available on ScienceDirect. A second special issue, covering the topic of Organic Growth is planned for Issue 4 in 2009 and a third, on Evolving Marketing Competition, in late 2010. The Health and Marketing special issue will cover the emergence of health and marketing as a new field of research, and the questions which will naturally accompany such an exciting development. More information on all of these upcoming special issues can be found on the journal home page.
New Publishing Partnership
We are delighted to announce that from 2009 the AustralasianMarketing Journal will be published by Elsevier on behalf of the Australian and New Zealand Marketing Academy (ANZMAC).
The Australasian Marketing Journal(AMJ) is an academic journal for the dissemination of leading studies in marketing, for researchers, students, educators, scholars and practitioners.
For more information about the journal please visit the society homepage at www.anzmac.org
New Publishing Partnership
We are delighted to announce that from 2008, the Journal of Consumer Psychology is being published by Elsevier on behalf of the Society for Consumer Psychology.
The Journal of Consumer Psychology publishes articles that contribute both theoretically and empirically to an understanding of consumer judgment and behavior and the processes that underlie them. It is focused on consumer phenomena at both the intrapersonal and the interpersonal level.
For more information on The Journal of Consumer Psychology and to find out how to submit online, please visit www.elsevier.com/locate/jcps
By partnering with Elsevier, the DMEF, which is based in New York City, strengthens its mission to attract, educate, and place new direct/interactive marketing talent. “As the marketing world changes dramatically to meet the diverse needs brought on with the emergence of the Internet, I am particularly thrilled to be working with Elsevier as we look to build on the great success of the Journal,” said DMEF President Terri L. Bartlett.
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